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skills/creative-brief-framework/SKILL.md

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+---
+name: creative-brief-framework
+description: Use to structure concise creative briefs with goals, audience, and guardrails.
+---
+
+# Creative Brief Framework Skill
+
+## When to Use
+- Kicking off new campaigns, product launches, or brand refresh projects.
+- Aligning marketing, product, and creative teams on objectives and deliverables.
+- Onboarding agencies or freelancers with standardized briefs.
+
+## Framework
+1. **Objective & Success Metrics** – clarify business goal, KPIs, and constraints.
+2. **Audience & Insights** – detail personas, pain points, and proof points.
+3. **Message & Tone** – outline pillars, RTBs, must-say/avoid guidance.
+4. **Deliverables & Channels** – list required assets, specs, and priority order.
+5. **Logistics** – include timeline, approvals, budget, references, and point people.
+
+## Templates
+- One-page creative brief document.
+- Stakeholder Q&A worksheet.
+- Kickoff deck outline with timeline + responsibilities.
+
+## Tips
+- Keep it scannable; link deeper research in appendices.
+- Capture “what success looks like” with quantitative + qualitative signals.
+- Pair with `production-playbook` to convert briefs into task plans.
+
+---