Initial commit

skills/advocate-sourcing/SKILL.md

@@ -0,0 +1,30 @@
+---
+name: advocate-sourcing
+description: Use to identify, score, and prioritize customer advocates for programs.
+---
+
+# Advocate Sourcing Skill
+
+## When to Use
+- Building reference pools, speaker rosters, or customer advisory councils.
+- Auditing advocacy coverage by region, persona, or product.
+- Refreshing advocate tiers after product launches or org changes.
+
+## Framework
+1. **Signal Collection** – product usage, NPS, expansion, support interactions, community engagement.
+2. **Scoring Model** – weight value delivered, relationship strength, storytelling potential, and risk.
+3. **Tiering** – classify advocates into spotlight, reference-ready, nurture, and do-not-contact.
+4. **Consent & Compliance** – track legal approvals, NDAs, and data sharing requirements.
+5. **Backlog Management** – log asks, upcoming opportunities, and fatigue limits.
+
+## Templates
+- Advocate roster spreadsheet with scoring columns and program tags.
+- Coverage heatmap by persona/region.
+- Outreach tracker (advocate → ask → owner → status).
+
+## Tips
+- Partner with CS to capture qualitative context before outreach.
+- Rotate advocates to avoid burnout and capture fresh stories.
+- Keep consent status synced with CRM/legal systems.
+
+---

skills/reference-ops/SKILL.md

@@ -0,0 +1,30 @@
+---
+name: reference-ops
+description: Use to manage workflows, compliance, and measurement for customer references.
+---
+
+# Reference Operations Skill
+
+## When to Use
+- Running reference matching, scheduling, and follow-up processes.
+- Auditing reference utilization, fatigue, and consent records.
+- Reporting on advocacy impact for sales leadership.
+
+## Framework
+1. **Request Intake** – standardize forms, qualification criteria, and SLA expectations per deal stage.
+2. **Matching Logic** – map requests to advocates by persona, industry, use case, language, and availability.
+3. **Logistics & Compliance** – schedule calls, provide briefing docs, capture approvals, and log NDAs.
+4. **Post-call Workflow** – collect feedback from both parties, update CRM entries, and issue rewards.
+5. **Analytics & Governance** – monitor utilization, fatigue thresholds, and gaps by segment.
+
+## Templates
+- Reference request form template.
+- Matching matrix (request attributes → advocate tags).
+- Follow-up checklist and feedback survey.
+
+## Tips
+- Integrate with CRM to auto-create tasks and close the loop with reps.
+- Flag overused advocates and rotate in new voices regularly.
+- Share monthly scorecards with GTM teams to highlight wins and needs.
+
+---

skills/storytelling/SKILL.md

@@ -0,0 +1,31 @@
+---
+name: storytelling
+description: Use to craft compelling narratives and assets from customer advocacy
+  programs.
+---
+
+# Advocacy Storytelling Skill
+
+## When to Use
+- Producing case studies, videos, webinars, or social proof assets.
+- Training PMM, CS, or agencies on customer narrative structure.
+- Auditing existing stories for consistency and freshness.
+
+## Framework
+1. **Hero Definition** – capture persona, industry, and stakes to establish relevance.
+2. **Challenge & Stakes** – quantify pain points and consequences of inaction.
+3. **Solution Narrative** – highlight product capabilities, implementation journey, and partner collaboration.
+4. **Outcomes & Proof** – provide metrics, quotes, and qualitative wins.
+5. **Call-to-Action** – tailor next steps for target audience (demo, trial, community join).
+
+## Templates
+- Story outline (hero, challenge, solution, outcomes, CTA).
+- Quote library sheet with metadata and approvals.
+- Multi-format checklist (PDF, blog, video, social snippets) with owners.
+
+## Tips
+- Capture B-roll or extra quotes for future reuse.
+- Align tone with persona; execs prefer strategic outcomes while practitioners need tactical details.
+- Pair with `create-stories` command to keep assets and distribution in sync.
+
+---