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commands/activate-program.md

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+---
+name: activate-program
+description: Converts advocacy candidates into live programs with approvals, incentives, and scheduling.
+usage: /customer-advocacy-orchestration:activate-program --program "Q1 Reference Sprint" --type references --timeline 45d
+---
+
+# Command: activate-program
+
+## Inputs
+- **program** – name or identifier for the advocacy initiative.
+- **type** – program category (references, case-study, council, community spotlight).
+- **timeline** – duration or due date for activation.
+- **owners** – optional comma-separated team owners.
+- **incentives** – optional description of rewards/benefits to manage.
+
+## Workflow
+1. **Brief Assembly** – pull candidate roster, goals, and compliance requirements.
+2. **Outreach Planner** – assign owners, craft outreach scripts, and log CRM tasks for each advocate.
+3. **Consent & Legal** – trigger approvals, NDAs, release forms, and references to brand/legal guidelines.
+4. **Enablement Package** – generate briefing docs, talking points, and content requirements.
+5. **Tracking & Handoff** – update advocacy dashboards, tag opportunities, and notify downstream teams (sales, PMM).
+
+## Outputs
+- Program activation checklist with task owners and due dates.
+- Outreach tracker (advocate, status, next action, incentive).
+- Compliance packet with signed releases and approvals.
+
+## Agent/Skill Invocations
+- `reference-manager` – manages scheduling and fulfillment.
+- `advocacy-strategist` – ensures overall roadmap alignment.
+- `reference-ops` skill – enforces data/logging standards.
+- `advocate-sourcing` skill – updates candidate status post outreach.
+
+---

commands/create-stories.md

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+---
+name: create-stories
+description: Produces advocacy content briefs, interview scripts, and distribution plans.
+usage: /customer-advocacy-orchestration:create-stories --persona "CIO" --format "case-study" --count 3
+---
+
+# Command: create-stories
+
+## Inputs
+- **persona** – primary audience for the story.
+- **format** – case-study | video | webinar | blog | social.
+- **count** – number of stories or assets to produce.
+- **customers** – optional list of advocate IDs to focus on.
+- **channels** – optional distribution channels.
+
+## Workflow
+1. **Brief Assembly** – fetch advocate insights, product data, KPIs, and compliance notes.
+2. **Narrative Framework** – outline hero, challenge, solution, outcomes, and supporting proof.
+3. **Interview Kit** – generate question sets, scheduling plan, and consent requirements.
+4. **Production Plan** – define tasks for writing, design, video, localization, and approvals.
+5. **Distribution Checklist** – map assets to enablement hubs, campaigns, and launch timelines.
+
+## Outputs
+- Story brief + outline with key messages and proof.
+- Interview script and logistics checklist.
+- Production tracker with owners, status, and due dates.
+- Distribution plan tied to marketing channels and KPIs.
+
+## Agent/Skill Invocations
+- `story-producer` – leads interview + production tasks.
+- `storytelling` skill – provides narrative framework and templates.
+- `reference-manager` – coordinates advocate communications.
+
+---

commands/identify-advocates.md

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+---
+name: identify-advocates
+description: Scores customers for advocacy readiness and produces outreach roster.
+usage: /customer-advocacy-orchestration:identify-advocates --goal "enterprise references" --segments "healthcare,finance" --limit 20
+---
+
+# Command: identify-advocates
+
+## Inputs
+- **goal** – advocacy need (references, case studies, speakers, advisory board).
+- **segments** – optional list of industries, regions, or tiers to prioritize.
+- **limit** – max number of candidates to surface.
+- **exclusions** – optional filters (active escalations, NDA restrictions).
+- **signals** – optional metrics to emphasize (product usage, NPS, expansion, community activity).
+
+## Workflow
+1. **Data Aggregation** – pull health scores, usage telemetry, NPS/CSAT, deal history, and community participation.
+2. **Scoring Model** – apply readiness model (value delivered × relationship strength × risk factors).
+3. **Opportunity Tagging** – classify advocates by potential program (reference call, webinar, story, council).
+4. **Consent & Risk Review** – check existing permissions, legal constraints, and account escalations.
+5. **Output Packaging** – generate roster with recommended outreach scripts and owners.
+
+## Outputs
+- Candidate list with score, fit notes, and suggested asks.
+- Consent/compliance status per account.
+- Outreach plan (owner, channel, timing) tied to CRM tasks.
+
+## Agent/Skill Invocations
+- `advocacy-strategist` – validates scoring and prioritization.
+- `advocate-sourcing` skill – provides scoring framework + data templates.
+- `reference-manager` – receives high-priority reference opportunities.
+
+---

commands/report-advocacy.md

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+---
+name: report-advocacy
+description: Summarizes advocacy program performance, asset pipeline, and reference coverage.
+usage: /customer-advocacy-orchestration:report-advocacy --window 30d --detail full --audience exec
+---
+
+# Command: report-advocacy
+
+## Inputs
+- **window** – reporting range (30d, quarter, custom dates).
+- **detail** – summary | full.
+- **audience** – exec | sales | product | marketing for tailored narrative.
+- **dimensions** – optional breakdown (region, product, persona, program type).
+- **include_pipeline** – boolean to attach influenced pipeline metrics.
+
+## Workflow
+1. **Data Refresh** – pull CRM reference usage, content downloads, NPS trends, and advocacy program statuses.
+2. **Coverage Analysis** – inspect reference coverage by persona/region/stage and identify gaps.
+3. **Content Pipeline Review** – summarize case studies, videos, webinars in production with stage gates.
+4. **Impact Attribution** – quantify influence on pipeline/revenue, deal velocity, and retention.
+5. **Action Recommendations** – propose new candidates, content refreshes, or enablement updates.
+
+## Outputs
+- Advocacy dashboard snapshot with KPIs and coverage heatmap.
+- Executive-ready summary deck or memo with highlights/risks.
+- Follow-up task list (owner, due date, priority) for next cycle.
+
+## Agent/Skill Invocations
+- `story-producer` – updates content pipeline status.
+- `reference-manager` – supplies utilization + fatigue insights.
+- `reference-ops` skill – ensures data quality and logging.
+- `storytelling` skill – formats narrative for chosen audience.
+
+---