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skills/cold-email-personalization/SKILL.md

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+---
+name: cold-email-personalization
+description: Complete cold email system teaching research-driven personalization, "poke the bear" openers, custom signal hunting, and strict QA.
+---
+
+# Cold Email Personalization Skill
+
+## When to Use
+- **Cold Outbound Ideation**: Drafting initial emails and subject lines.
+- **Personalization**: Mapping research signals to first lines.
+- **Sequence Building**: Creating follow-up sequences that rotate value propositions.
+- **QA & Optimization**: Reviewing drafts against a strict rubric before sending.
+
+## Framework
+1. **Message Market Fit > Cleverness**: Show you understand the person/company immediately.
+2. **Research IS the Personalization**: Custom signals prove you did your homework.
+3. **Personalization in the First Line**: Use bracketed variables `{{...}}` or whole-offer strategy.
+4. **Tight, Conversational Copy**: Plain text, minimal fluff, 60–120 words.
+5. **One Job Per Email**: Single sharp question or CTA.
+6. **Earn Replies, Not Just Meetings**: Confirm situation before selling.
+
+### Core Principles
+- **Targeting > Messaging**: Good targeting with bad messaging wastes qualified prospects.
+- **Two Paths to Personalization**: Custom Signal Research (Path A) vs. Whole Offer Strategy (Path B).
+- **The "Specifically" Line**: "Specifically, it looks like you're trying to sell to {{customer_type}}..."
+
+## Templates
+- **[Research Playbook](assets/research-playbook.md)**: How to find custom signals.
+- **[Variable Schema](assets/variable-schema.md)**: Standard variables to capture.
+- **[Email Structure](assets/email-structure.md)**: Subject lines, body copy, and "punchiness".
+- **[Campaign Types](assets/campaign-types.md)**: Custom Signal, Creative Ideas, Whole Offer, Fallback.
+- **[Creative Ideas](assets/creative-ideas.md)**: Generating credible ideas for prospects.
+- **[Follow-Up Strategy](assets/follow-up-strategy.md)**: Sequence logic and value rotation.
+- **[ICP & Objection Mapping](assets/icp-objection-mapping.md)**: Role-playing the skeptical prospect.
+- **[QA Checklist](assets/qa-checklist.md)**: Pre-send verification.
+- **[Scoring Rubric](assets/scoring-rubric.md)**: 0-100 quality score.
+- **[Examples](assets/examples.md)**: Real campaign examples.
+
+## Tips
+- **Role-Play First**: Always complete the [ICP & Objection Mapping](assets/icp-objection-mapping.md) before writing.
+- **Strict QA**: Use the [QA Checklist](assets/qa-checklist.md) to ensure every email meets the 3:1 recipient:sender ratio.
+- **Fresh Signals**: Only use signals from the last 90 days.
+- **Don't Hallucinate**: If you can't verify a fact, don't use it.

skills/message-architecture/SKILL.md

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+---
+name: message-architecture
+description: Use when structuring messaging hierarchy, hook banks, and CTA playbooks.
+---
+
+# Message Architecture Systems Skill
+
+## When to Use
+- Creating new messaging for campaigns, features, or personas.
+- Auditing messaging consistency across channels.
+- Onboarding new writers or agencies.
+
+## Framework
+1. **Audience & Insight** – persona, pain, desired outcome.
+2. **Promise** – primary value proposition + emotional appeal.
+3. **Proof** – metrics, customer quotes, product differentiators.
+4. **Hooks** – formulas mapped to channels.
+5. **CTAs** – stage-specific calls to action + urgency modifiers.
+
+## Templates
+- Message house diagram.
+- Hook bank sheet with formulas/examples.
+- CTA matrix (persona x funnel stage x CTA).
+
+## Tips
+- Document banned phrases and compliance notes.
+- Keep proof points fresh; retire outdated metrics.
+- Pair with `voice-guidelines` skill to maintain tone consistency.
+
+---

skills/offer-testing/SKILL.md

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+---
+name: offer-testing
+description: Use when designing copy experiments to optimize hooks, offers, and CTAs.
+---
+
+# Offer Testing Playbooks Skill
+
+## When to Use
+- Planning subject line/CTA/offer tests across email, ads, or landing pages.
+- Validating new positioning or pricing language.
+- Running copy refresh cycles for campaigns.
+
+## Framework
+1. **Hypothesis** – statement of expected lift + rationale.
+2. **Variable Selection** – hook, CTA, body copy, offer framing, proof element.
+3. **Segmentation** – define audience splits and holdouts.
+4. **Metrics** – primary KPI + guardrails (opens, CTR, CVR, CPL, unsub, spam).
+5. **Analysis** – statistical significance (chi-square, z-test) or Bayesian approach.
+
+## Templates
+- Experiment brief (variable, control, variant, KPI, sample size, duration).
+- Results report (metric table, significance, insight, next steps).
+- Prioritization matrix (ICE/RICE scoring).
+
+## Tips
+- Limit to one variable per test to isolate learnings.
+- Ensure minimum sample sizes per channel before declaring winners.
+- Log tests and learnings in a shared repository.
+
+---

skills/voice-guidelines/SKILL.md

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+---
+name: voice-guidelines
+description: Use when enforcing brand tone, style, and localization rules across copy.
+---
+
+# Voice & Style Guidelines Skill
+
+## When to Use
+- Reviewing copy for tone consistency.
+- Localizing copy for new regions or verticals.
+- Training new writers or agencies on brand standards.
+
+## Framework
+1. **Voice Pillars** – e.g., confident, empathetic, pragmatic (with examples).
+2. **Tone Ladder** – how tone shifts by channel, funnel stage, or audience.
+3. **Style Rules** – grammar, punctuation, casing, formatting, banned phrases.
+4. **Accessibility** – reading level, inclusive language, jargon policy.
+5. **Localization Notes** – regional terminology, regulatory statements, measurement units.
+
+## Templates
+- Do/Don’t example library.
+- Localization matrix (region, language, required changes).
+- Voice feedback form (issue, recommendation, owner).
+
+## Tips
+- Revisit guidelines quarterly; align with positioning updates.
+- Pair with `message-architecture` for consistent structure.
+- Track exceptions (e.g., partner co-branding) to avoid conflicting signals.
+
+---