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skills/asset-tracking/SKILL.md

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+---
+name: asset-tracking
+description: Use when managing asset metadata, dependencies, and delivery workflows
+  across teams.
+---
+
+# Content Asset Tracking Skill
+
+## When to Use
+- Coordinating production across writers, designers, video editors, and localization teams.
+- Tracking asset dependencies (illustrations, data pulls, interviews) and approvals.
+- Preparing handoffs to distribution, enablement, or partner teams.
+
+## Framework
+1. **Metadata Schema** – asset ID, pillar, audience, stage, CTA, owner, status, storage link.
+2. **Dependency Mapping** – highlight required inputs (stats, quotes, screenshots, product access).
+3. **Version Control** – naming conventions, change history, approval timestamps.
+4. **Delivery Checklist** – thumbnails, transcripts/captions, localization files, CMS fields.
+5. **Analytics Hooks** – UTMs, tracking parameters, reporting sheet references.
+
+## Templates
+- Asset tracker spreadsheet/board view.
+- Dependency checklist (input, owner, due date, status).
+- Delivery package template for distribution + enablement teams.
+
+## Tips
+- Centralize assets in shared drives or DAM with consistent naming.
+- Automate reminders when dependencies slip or approvals are overdue.
+- Tie tracker to distribution calendar to visualize readiness.
+
+---

skills/distribution-checklist/SKILL.md

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+---
+name: distribution-checklist
+description: Use when planning multi-channel publishing, promotions, and measurement
+  for content pillars.
+---
+
+# Distribution & Amplification Checklist Skill
+
+## When to Use
+- Launching new hero assets or campaigns across multiple channels.
+- Coordinating owned, earned, and paid amplification efforts.
+- Auditing distribution readiness before go-live.
+
+## Framework
+1. **Channel Readiness** – confirm CMS/social/email templates, personalization, localization plans.
+2. **Publishing Steps** – detail scheduling, approvals, assets (thumbnails, snippets, UTMs).
+3. **Amplification** – partner drops, paid boosts, influencer outreach, employee advocacy, enablement kits.
+4. **Measurement** – define KPIs, UTMs, dashboards, alerting thresholds, reporting cadence.
+5. **Feedback & Recycling** – plan check-ins for performance review, comments, repurposing opportunities.
+
+## Templates
+- Distribution checklist per channel (tasks, owner, due date, status).
+- Amplification matrix (partner, asset, CTA, logistics).
+- Reporting sheet linking metrics to assets/UTMs.
+
+## Tips
+- Align UTMs + naming conventions before scheduling to keep analytics clean.
+- Document embargoes and partner requirements to avoid misfires.
+- Schedule follow-up touchpoints to convert top performers into evergreen assets.
+
+---

skills/editorial-calendar/SKILL.md

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+---
+name: editorial-calendar
+description: Use when structuring pillar calendars, approvals, and cadence governance.
+---
+
+# Editorial Calendar Systems Skill
+
+## When to Use
+- Planning multi-asset campaigns or pillar programs.
+- Coordinating cross-functional review cycles.
+- Auditing content backlog, status, and alignment to GTM themes.
+
+## Framework
+1. **Cadence** – map publish dates, lead times, and dependencies.
+2. **Ownership** – assign writers, reviewers, approvers, localization partners.
+3. **Workflow Stages** – draft → review → design → legal → ready → scheduled → live.
+4. **Metadata** – persona, stage, CTA, channels, asset type, pillar tag.
+5. **Governance** – color-coding, status thresholds, reminder automation.
+
+## Templates
+- Calendar view (by week) with status tags.
+- Intake brief + approval checklist.
+- Monday/Asana/Notion board schema for pipeline tracking.
+
+## Tips
+- Keep a backlog column for ideas; groom weekly.
+- Automate reminders for approvals to shorten cycle time.
+- Document freeze windows (holidays, launches) to avoid conflicts.
+
+---