32 lines
1.4 KiB
Markdown
32 lines
1.4 KiB
Markdown
---
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name: usage-to-value-map
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description: Method for translating product telemetry into ROI narratives and expansion
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triggers.
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---
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# Usage-to-Value Map Skill
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## When to Use
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- Preparing exec readouts showing how product usage ties to business outcomes.
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- Prioritizing adoption plays based on feature depth, collaboration, or workflow coverage.
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- Equipping sales/CS with quantified value proof for renewal/expansion cycles.
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## Framework
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1. **Telemetry Layer** – identify key events, feature usage, seat adoption, and integration data.
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2. **Value Drivers** – map telemetry to business KPIs (time saved, revenue uplift, compliance risk).
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3. **Benchmarking** – compare against cohort medians, champions, or best-in-class customers.
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4. **Signal→Play Mapping** – tie usage patterns to recommended plays (exec briefing, enablement, upsell).
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5. **Narrative Template** – structure story: context → usage signal → value proof → action.
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## Templates
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- Usage-to-value canvas (signal, KPI, benchmark, recommended play).
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- Dashboard outline with spark lines + annotations for exec consumption.
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- Email/slide snippet for sharing value proof with stakeholders.
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## Tips
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- Blend quantitative telemetry with qualitative proof (quotes, case studies) for credibility.
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- Update benchmarks quarterly to reflect product releases and customer mix.
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- Pair with `build-land-adopt-expand-plan` and `prepare-board-readout` for consistent storytelling.
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---
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