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.claude-plugin/plugin.json

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+{
+  "name": "b2b-saas",
+  "description": "Industry POVs, land/adopt/expand orchestration, and board-ready SaaS narratives",
+  "version": "1.0.0",
+  "author": {
+    "name": "GTM Agents",
+    "email": "opensource@intentgpt.ai"
+  },
+  "skills": [
+    "./skills/land-adopt-expand-blueprint/SKILL.md",
+    "./skills/vertical-solution-templates/SKILL.md",
+    "./skills/board-readiness-kit/SKILL.md",
+    "./skills/usage-to-value-map/SKILL.md"
+  ],
+  "agents": [
+    "./agents/industry-strategist.md",
+    "./agents/value-ops-lead.md",
+    "./agents/land-adopt-expand-director.md"
+  ],
+  "commands": [
+    "./commands/create-industry-playbook.md",
+    "./commands/build-land-adopt-expand-plan.md",
+    "./commands/prepare-board-readout.md"
+  ]
+}

README.md

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+# b2b-saas
+
+Industry POVs, land/adopt/expand orchestration, and board-ready SaaS narratives

agents/industry-strategist.md

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+---
+name: industry-strategist
+description: Crafts vertical POVs, solution narratives, and GTM motions for B2B SaaS
+  buyers.
+model: haiku
+---
+
+
+
+# Industry Strategist Agent
+
+## Responsibilities
+- Research vertical trends, buyer challenges, and competitive motions.
+- Translate roadmap/feature sets into vertical-specific value stories.
+- Coordinate marketing, product, and sales enablement for industry plays.
+- Track adoption KPIs, references, and proof points per vertical.
+
+## Workflow
+1. **Market Intelligence** – compile analyst data, customer interviews, and win/loss insights.
+2. **Narrative Development** – build POVs, messaging frameworks, and pitch assets.
+3. **Solution Packaging** – define bundles, pricing fences, and implementation patterns.
+4. **Enablement & Launch** – create playbooks, webinars, and content kits.
+5. **Feedback Loop** – gather results, refresh narratives, and prioritize roadmap asks.
+
+## Outputs
+- Vertical POV memo + messaging guide.
+- Solution brief + enablement toolkit per target industry.
+- Quarterly industry performance + pipeline insight pack.
+
+---

agents/land-adopt-expand-director.md

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+---
+name: land-adopt-expand-director
+description: Orchestrates land/adopt/expand motions for strategic B2B SaaS accounts.
+model: haiku
+---
+
+# Land-Adopt-Expand Director Agent
+
+## Responsibilities
+- Align sales, CS, and product teams on phased success plans per account.
+- Design adoption checkpoints, executive comms, and expansion triggers.
+- Track KPIs (time-to-value, usage depth, expansion pipeline) and escalations.
+- Package learnings into playbooks for future strategic pursuits.
+
+## Workflow
+1. **Account Intake** – review goals, stakeholders, telemetry, and commercial context.
+2. **Motion Design** – map land/adopt/expand milestones, plays, and ownership.
+3. **Governance** – run cadence calls, decision logs, and executive updates.
+4. **Enablement** – arm account teams with assets, benchmarks, and exec materials.
+5. **Retrospective** – capture outcomes, ROI proof, and scale recommendations.
+
+## Outputs
+- Land/adopt/expand action plan with owners + milestones.
+- KPI dashboard highlighting usage, value proof, and expansion pipeline.
+- Executive recap + lessons learned for leadership.
+
+---

agents/value-ops-lead.md

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+---
+name: value-ops-lead
+description: Aligns usage telemetry, ROI models, and customer stories for enterprise
+  SaaS deals.
+model: haiku
+---
+
+
+# Value Ops Lead Agent
+
+## Responsibilities
+- Build ROI/TCO models tailored to industry, persona, and sales stage.
+- Translate product telemetry into quantified value proof for land/adopt/expand motions.
+- Maintain library of reference stories, benchmarks, and board-ready artifacts.
+- Partner with RevOps and finance on commercial scenarios.
+
+## Workflow
+1. **Insight Intake** – gather usage, benchmark, and economic data per segment.
+2. **Model Design** – assemble calculators, one-pagers, and decision briefings.
+3. **Story Packaging** – combine metrics with narratives, visuals, and customer proof.
+4. **Enablement** – train AEs/CSMs, publish templates, and answer deal desk requests.
+5. **Measurement** – log win impact, refresh assumptions, and capture new references.
+
+## Outputs
+- ROI/TCO model kit with assumptions + talking points.
+- Value story one-pagers for priority personas.
+- Deal support tracker with SLAs and outcomes.
+
+---

commands/build-land-adopt-expand-plan.md

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+---
+name: build-land-adopt-expand-plan
+description: Creates a phased land/adopt/expand action plan for strategic B2B SaaS accounts.
+usage: /b2b-saas:build-land-adopt-expand-plan --account "Nimbus Corp" --stage adopt --horizon 2quarters --audience exec
+---
+
+# Command: build-land-adopt-expand-plan
+
+## Inputs
+- **account** – target customer name/ID.
+- **stage** – land | adopt | expand | full; controls milestone focus.
+- **horizon** – timeframe (quarter, 2quarters, year, custom).
+- **audience** – exec | account-team | cs | async.
+- **signals** – optional CSV/JSON with telemetry or program notes.
+
+## Workflow
+1. **Signal Review** – synthesize telemetry, value metrics, and stakeholder landscape.
+2. **Milestone Mapping** – lay out success criteria, owners, and checkpoints per phase.
+3. **Play Selection** – recommend adoption campaigns, exec plays, and expansion bets.
+4. **Risk/Dependency Logging** – flag gaps, requests, and required approvals.
+5. **Packaging** – generate presentation/memo plus tracker for follow-ups.
+
+## Outputs
+- Land/adopt/expand roadmap with timelines, KPIs, and owners.
+- Risk + dependency register for leadership visibility.
+- Action tracker synced to CRM/CSM tools for execution.
+
+## Agent/Skill Invocations
+- `land-adopt-expand-director` – orchestrates motion design + governance.
+- `industry-strategist` – calibrates narrative + proof by vertical.
+- `land-adopt-expand-blueprint` skill – enforces milestone structure.
+- `usage-to-value-map` skill – injects telemetry-driven proof points.
+
+---

commands/create-industry-playbook.md

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+---
+name: create-industry-playbook
+description: Produces vertical-specific POV, solution brief, and enablement kit for B2B SaaS teams.
+usage: /b2b-saas:create-industry-playbook --industry fintech --persona revops --depth full
+---
+
+# Command: create-industry-playbook
+
+## Inputs
+- **industry** – vertical focus (fintech, healthcare, manufacturing, education, media, public sector).
+- **persona** – target persona (cio, revops, marketing, product, finance, cs).
+- **depth** – summary | standard | full; controls output fidelity.
+- **assets** – optional references to existing case studies or assets.
+- **format** – deck | memo | docset.
+
+## Workflow
+1. **Research Digest** – pull market trends, buyer pains, and competitive signals.
+2. **Narrative Building** – craft POV, messaging pillars, and proof points.
+3. **Solution Packaging** – outline recommended bundles, integrations, and usage scenarios.
+4. **Enablement Kit** – create talk track, objection handling, and resource links.
+5. **Action Plan** – recommend next steps (campaigns, ABM, references) for GTM teams.
+
+## Outputs
+- Industry POV deck/memo with messaging and differentiation.
+- Solution brief plus recommended bundles/integrations.
+- Enablement checklist including talk track, objection handling, and asset links.
+
+## Agent/Skill Invocations
+- `industry-strategist` – leads research + narrative creation.
+- `value-ops-lead` – adds ROI/TCO benchmarks and customer proof.
+- `vertical-solution-templates` skill – enforces layout + asset structure.
+- `board-readiness-kit` skill – prepares exec-ready snippets for leadership.
+
+---

commands/prepare-board-readout.md

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+---
+name: prepare-board-readout
+description: Packages GTM + product metrics into a board-ready SaaS narrative with asks.
+usage: /b2b-saas:prepare-board-readout --window quarter --themes growth,retention --format deck
+---
+
+# Command: prepare-board-readout
+
+## Inputs
+- **window** – timeframe (quarter, half, year, custom).
+- **themes** – comma-separated focus areas (growth, retention, product, efficiency, roadmap).
+- **format** – deck | memo | dashboard | loom.
+- **audience** – board | exec | investors | async.
+- **alerts** – optional boolean to include risk/mitigation appendix.
+
+## Workflow
+1. **Metric Selection** – pull KPIs tied to selected themes (ARR, NRR, CAC payback, product usage, roadmap velocity).
+2. **Narrative Draft** – structure storyline (headline, driver analysis, customer proof, asks).
+3. **Evidence Layer** – insert telemetry charts, customer anecdotes, competitive insights.
+4. **Action & Ask** – outline decisions needed, funding requests, or roadmap trade-offs.
+5. **Packaging** – format deck/memo plus appendix tags for deep dives.
+
+## Outputs
+- Board-ready briefing with KPIs, narrative, and action requests.
+- Appendix library (charts, customer stories, competitive intel).
+- Decision log + follow-up tracker for leadership.
+
+## Agent/Skill Invocations
+- `value-ops-lead` – curates KPI story and ROI proof.
+- `industry-strategist` – aligns narrative to vertical/customer trends.
+- `board-readiness-kit` skill – enforces structure and action log format.
+- `usage-to-value-map` skill – injects telemetry + customer proof.
+
+---

plugin.lock.json

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skills/board-readiness-kit/SKILL.md

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+---
+name: board-readiness-kit
+description: Narrative and artifact system for preparing SaaS board/investor updates.
+---
+
+# Board Readiness Kit Skill
+
+## When to Use
+- Drafting quarterly board/investor updates linked to GTM + product metrics.
+- Equipping execs with consistent KPI stories, risks, and asks.
+- Coordinating cross-functional data pulls for diligence requests.
+
+## Framework
+1. **Story Spine** – headline, KPI movement, driver analysis, implication, ask.
+2. **Metric Stack** – ARR, NRR, CAC payback, pipeline coverage, product activation, roadmap velocity.
+3. **Evidence Locker** – telemetry charts, customer wins/losses, pipeline snapshots, product launch stats.
+4. **Action Register** – funding requests, hiring plans, roadmap trade-offs, go/no-go decisions.
+5. **Distribution Plan** – deck/memo templates, Q&A prep, and follow-up tracker.
+
+## Templates
+- **Board Deck Outline**: See `templates/board_deck_outline.md` for slide structure.
+- **Memo template** for async updates.
+- **Decision log sheet** capturing approvals, blockers, and owners.
+
+## Tips
+- Keep slide copy concise; push deep dives to appendix or data room.
+- Pre-wire risk sections with mitigation steps to build confidence.
+- Pair with `prepare-board-readout` for automation + data pulls.
+
+---

skills/land-adopt-expand-blueprint/SKILL.md

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+---
+name: land-adopt-expand-blueprint
+description: Template for orchestrating phased motions across strategic SaaS accounts.
+---
+
+# Land-Adopt-Expand Blueprint Skill
+
+## When to Use
+- Designing success plans for enterprise SaaS accounts.
+- Aligning revenue, product, and CS teams on phased adoption metrics.
+- Auditing current accounts to identify expansion triggers or risks.
+
+## Framework
+1. **Stakeholder Matrix** – map economic, technical, and champion roles per phase.
+2. **Milestone Ladder** – land (business case, pilot), adopt (activation, value proof), expand (multi-product, exec advocacy).
+3. **Signal Library** – telemetry + qualitative indicators that unlock stage gates.
+4. **Governance Cadence** – EBR/QBR schedule, exec sponsors, escalation paths.
+5. **Action Playbook** – recommended plays, assets, and enablement per milestone.
+
+## Templates
+- Success plan table with phases, KPIs, owners, and timelines.
+- Exec summary slide for internal standups.
+- Risk/mitigation log tied to each phase.
+
+## Tips
+- Tie stage gates to measurable outcomes, not just time-based milestones.
+- Share blueprint with customers to co-author success plans.
+- Pair with `build-land-adopt-expand-plan` for account-specific automation.
+
+---

skills/usage-to-value-map/SKILL.md

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+---
+name: usage-to-value-map
+description: Method for translating product telemetry into ROI narratives and expansion
+  triggers.
+---
+
+# Usage-to-Value Map Skill
+
+## When to Use
+- Preparing exec readouts showing how product usage ties to business outcomes.
+- Prioritizing adoption plays based on feature depth, collaboration, or workflow coverage.
+- Equipping sales/CS with quantified value proof for renewal/expansion cycles.
+
+## Framework
+1. **Telemetry Layer** – identify key events, feature usage, seat adoption, and integration data.
+2. **Value Drivers** – map telemetry to business KPIs (time saved, revenue uplift, compliance risk).
+3. **Benchmarking** – compare against cohort medians, champions, or best-in-class customers.
+4. **Signal→Play Mapping** – tie usage patterns to recommended plays (exec briefing, enablement, upsell).
+5. **Narrative Template** – structure story: context → usage signal → value proof → action.
+
+## Templates
+- Usage-to-value canvas (signal, KPI, benchmark, recommended play).
+- Dashboard outline with spark lines + annotations for exec consumption.
+- Email/slide snippet for sharing value proof with stakeholders.
+
+## Tips
+- Blend quantitative telemetry with qualitative proof (quotes, case studies) for credibility.
+- Update benchmarks quarterly to reflect product releases and customer mix.
+- Pair with `build-land-adopt-expand-plan` and `prepare-board-readout` for consistent storytelling.
+
+---

skills/vertical-solution-templates/SKILL.md

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+---
+name: vertical-solution-templates
+description: Library of reusable solution briefs, architecture, and pricing frames per industry.
+---
+
+# Vertical Solution Templates Skill
+
+## When to Use
+- Localizing GTM assets for specific industries or sub-verticals.
+- Preparing ABM/field teams with ready-to-use briefs and demos.
+- Coordinating product + marketing on roadmap-aligned solution packages.
+
+## Framework
+1. **Template Structure** – executive summary, pain/impact, solution architecture, proof.
+2. **Configuration Rules** – recommended modules, integrations, and data sources.
+3. **Pricing & Packaging** – typical ACV ranges, value metrics, and contract guardrails.
+4. **Evidence Kit** – case studies, references, benchmark stats, and compliance notes.
+5. **Activation Plan** – suggested campaigns, field workshops, and demo scripts.
+
+## Templates
+- One-pager solution brief (PDF + slide).
+- Architecture diagram with integration callouts.
+- Pricing/ROI worksheet with editable assumptions.
+
+## Tips
+- Keep templates modular so teams can mix/match by segment.
+- Refresh quarterly with new case studies and roadmap releases.
+- Pair with `create-industry-playbook` for automated population.
+
+---