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land-adopt-expand-blueprint Template for orchestrating phased motions across strategic SaaS accounts.

Land-Adopt-Expand Blueprint Skill

When to Use

  • Designing success plans for enterprise SaaS accounts.
  • Aligning revenue, product, and CS teams on phased adoption metrics.
  • Auditing current accounts to identify expansion triggers or risks.

Framework

  1. Stakeholder Matrix map economic, technical, and champion roles per phase.
  2. Milestone Ladder land (business case, pilot), adopt (activation, value proof), expand (multi-product, exec advocacy).
  3. Signal Library telemetry + qualitative indicators that unlock stage gates.
  4. Governance Cadence EBR/QBR schedule, exec sponsors, escalation paths.
  5. Action Playbook recommended plays, assets, and enablement per milestone.

Templates

  • Success plan table with phases, KPIs, owners, and timelines.
  • Exec summary slide for internal standups.
  • Risk/mitigation log tied to each phase.

Tips

  • Tie stage gates to measurable outcomes, not just time-based milestones.
  • Share blueprint with customers to co-author success plans.
  • Pair with build-land-adopt-expand-plan for account-specific automation.