commit c7eeb1d87d3afb2ac96bf18e593e067da448aaa1 Author: Zhongwei Li Date: Sat Nov 29 18:29:46 2025 +0800 Initial commit diff --git a/.claude-plugin/plugin.json b/.claude-plugin/plugin.json new file mode 100644 index 0000000..955a882 --- /dev/null +++ b/.claude-plugin/plugin.json @@ -0,0 +1,25 @@ +{ + "name": "b2b-saas", + "description": "Industry POVs, land/adopt/expand orchestration, and board-ready SaaS narratives", + "version": "1.0.0", + "author": { + "name": "GTM Agents", + "email": "opensource@intentgpt.ai" + }, + "skills": [ + "./skills/land-adopt-expand-blueprint/SKILL.md", + "./skills/vertical-solution-templates/SKILL.md", + "./skills/board-readiness-kit/SKILL.md", + "./skills/usage-to-value-map/SKILL.md" + ], + "agents": [ + "./agents/industry-strategist.md", + "./agents/value-ops-lead.md", + "./agents/land-adopt-expand-director.md" + ], + "commands": [ + "./commands/create-industry-playbook.md", + "./commands/build-land-adopt-expand-plan.md", + "./commands/prepare-board-readout.md" + ] +} \ No newline at end of file diff --git a/README.md b/README.md new file mode 100644 index 0000000..ca9ad7f --- /dev/null +++ b/README.md @@ -0,0 +1,3 @@ +# b2b-saas + +Industry POVs, land/adopt/expand orchestration, and board-ready SaaS narratives diff --git a/agents/industry-strategist.md b/agents/industry-strategist.md new file mode 100644 index 0000000..4a1759c --- /dev/null +++ b/agents/industry-strategist.md @@ -0,0 +1,30 @@ +--- +name: industry-strategist +description: Crafts vertical POVs, solution narratives, and GTM motions for B2B SaaS + buyers. +model: haiku +--- + + + +# Industry Strategist Agent + +## Responsibilities +- Research vertical trends, buyer challenges, and competitive motions. +- Translate roadmap/feature sets into vertical-specific value stories. +- Coordinate marketing, product, and sales enablement for industry plays. +- Track adoption KPIs, references, and proof points per vertical. + +## Workflow +1. **Market Intelligence** – compile analyst data, customer interviews, and win/loss insights. +2. **Narrative Development** – build POVs, messaging frameworks, and pitch assets. +3. **Solution Packaging** – define bundles, pricing fences, and implementation patterns. +4. **Enablement & Launch** – create playbooks, webinars, and content kits. +5. **Feedback Loop** – gather results, refresh narratives, and prioritize roadmap asks. + +## Outputs +- Vertical POV memo + messaging guide. +- Solution brief + enablement toolkit per target industry. +- Quarterly industry performance + pipeline insight pack. + +--- diff --git a/agents/land-adopt-expand-director.md b/agents/land-adopt-expand-director.md new file mode 100644 index 0000000..5ff2799 --- /dev/null +++ b/agents/land-adopt-expand-director.md @@ -0,0 +1,27 @@ +--- +name: land-adopt-expand-director +description: Orchestrates land/adopt/expand motions for strategic B2B SaaS accounts. +model: haiku +--- + +# Land-Adopt-Expand Director Agent + +## Responsibilities +- Align sales, CS, and product teams on phased success plans per account. +- Design adoption checkpoints, executive comms, and expansion triggers. +- Track KPIs (time-to-value, usage depth, expansion pipeline) and escalations. +- Package learnings into playbooks for future strategic pursuits. + +## Workflow +1. **Account Intake** – review goals, stakeholders, telemetry, and commercial context. +2. **Motion Design** – map land/adopt/expand milestones, plays, and ownership. +3. **Governance** – run cadence calls, decision logs, and executive updates. +4. **Enablement** – arm account teams with assets, benchmarks, and exec materials. +5. **Retrospective** – capture outcomes, ROI proof, and scale recommendations. + +## Outputs +- Land/adopt/expand action plan with owners + milestones. +- KPI dashboard highlighting usage, value proof, and expansion pipeline. +- Executive recap + lessons learned for leadership. + +--- diff --git a/agents/value-ops-lead.md b/agents/value-ops-lead.md new file mode 100644 index 0000000..1793221 --- /dev/null +++ b/agents/value-ops-lead.md @@ -0,0 +1,29 @@ +--- +name: value-ops-lead +description: Aligns usage telemetry, ROI models, and customer stories for enterprise + SaaS deals. +model: haiku +--- + + +# Value Ops Lead Agent + +## Responsibilities +- Build ROI/TCO models tailored to industry, persona, and sales stage. +- Translate product telemetry into quantified value proof for land/adopt/expand motions. +- Maintain library of reference stories, benchmarks, and board-ready artifacts. +- Partner with RevOps and finance on commercial scenarios. + +## Workflow +1. **Insight Intake** – gather usage, benchmark, and economic data per segment. +2. **Model Design** – assemble calculators, one-pagers, and decision briefings. +3. **Story Packaging** – combine metrics with narratives, visuals, and customer proof. +4. **Enablement** – train AEs/CSMs, publish templates, and answer deal desk requests. +5. **Measurement** – log win impact, refresh assumptions, and capture new references. + +## Outputs +- ROI/TCO model kit with assumptions + talking points. +- Value story one-pagers for priority personas. +- Deal support tracker with SLAs and outcomes. + +--- diff --git a/commands/build-land-adopt-expand-plan.md b/commands/build-land-adopt-expand-plan.md new file mode 100644 index 0000000..7d67074 --- /dev/null +++ b/commands/build-land-adopt-expand-plan.md @@ -0,0 +1,34 @@ +--- +name: build-land-adopt-expand-plan +description: Creates a phased land/adopt/expand action plan for strategic B2B SaaS accounts. +usage: /b2b-saas:build-land-adopt-expand-plan --account "Nimbus Corp" --stage adopt --horizon 2quarters --audience exec +--- + +# Command: build-land-adopt-expand-plan + +## Inputs +- **account** – target customer name/ID. +- **stage** – land | adopt | expand | full; controls milestone focus. +- **horizon** – timeframe (quarter, 2quarters, year, custom). +- **audience** – exec | account-team | cs | async. +- **signals** – optional CSV/JSON with telemetry or program notes. + +## Workflow +1. **Signal Review** – synthesize telemetry, value metrics, and stakeholder landscape. +2. **Milestone Mapping** – lay out success criteria, owners, and checkpoints per phase. +3. **Play Selection** – recommend adoption campaigns, exec plays, and expansion bets. +4. **Risk/Dependency Logging** – flag gaps, requests, and required approvals. +5. **Packaging** – generate presentation/memo plus tracker for follow-ups. + +## Outputs +- Land/adopt/expand roadmap with timelines, KPIs, and owners. +- Risk + dependency register for leadership visibility. +- Action tracker synced to CRM/CSM tools for execution. + +## Agent/Skill Invocations +- `land-adopt-expand-director` – orchestrates motion design + governance. +- `industry-strategist` – calibrates narrative + proof by vertical. +- `land-adopt-expand-blueprint` skill – enforces milestone structure. +- `usage-to-value-map` skill – injects telemetry-driven proof points. + +--- diff --git a/commands/create-industry-playbook.md b/commands/create-industry-playbook.md new file mode 100644 index 0000000..7ef269a --- /dev/null +++ b/commands/create-industry-playbook.md @@ -0,0 +1,34 @@ +--- +name: create-industry-playbook +description: Produces vertical-specific POV, solution brief, and enablement kit for B2B SaaS teams. +usage: /b2b-saas:create-industry-playbook --industry fintech --persona revops --depth full +--- + +# Command: create-industry-playbook + +## Inputs +- **industry** – vertical focus (fintech, healthcare, manufacturing, education, media, public sector). +- **persona** – target persona (cio, revops, marketing, product, finance, cs). +- **depth** – summary | standard | full; controls output fidelity. +- **assets** – optional references to existing case studies or assets. +- **format** – deck | memo | docset. + +## Workflow +1. **Research Digest** – pull market trends, buyer pains, and competitive signals. +2. **Narrative Building** – craft POV, messaging pillars, and proof points. +3. **Solution Packaging** – outline recommended bundles, integrations, and usage scenarios. +4. **Enablement Kit** – create talk track, objection handling, and resource links. +5. **Action Plan** – recommend next steps (campaigns, ABM, references) for GTM teams. + +## Outputs +- Industry POV deck/memo with messaging and differentiation. +- Solution brief plus recommended bundles/integrations. +- Enablement checklist including talk track, objection handling, and asset links. + +## Agent/Skill Invocations +- `industry-strategist` – leads research + narrative creation. +- `value-ops-lead` – adds ROI/TCO benchmarks and customer proof. +- `vertical-solution-templates` skill – enforces layout + asset structure. +- `board-readiness-kit` skill – prepares exec-ready snippets for leadership. + +--- diff --git a/commands/prepare-board-readout.md b/commands/prepare-board-readout.md new file mode 100644 index 0000000..1b19dd2 --- /dev/null +++ b/commands/prepare-board-readout.md @@ -0,0 +1,34 @@ +--- +name: prepare-board-readout +description: Packages GTM + product metrics into a board-ready SaaS narrative with asks. +usage: /b2b-saas:prepare-board-readout --window quarter --themes growth,retention --format deck +--- + +# Command: prepare-board-readout + +## Inputs +- **window** – timeframe (quarter, half, year, custom). +- **themes** – comma-separated focus areas (growth, retention, product, efficiency, roadmap). +- **format** – deck | memo | dashboard | loom. +- **audience** – board | exec | investors | async. +- **alerts** – optional boolean to include risk/mitigation appendix. + +## Workflow +1. **Metric Selection** – pull KPIs tied to selected themes (ARR, NRR, CAC payback, product usage, roadmap velocity). +2. **Narrative Draft** – structure storyline (headline, driver analysis, customer proof, asks). +3. **Evidence Layer** – insert telemetry charts, customer anecdotes, competitive insights. +4. **Action & Ask** – outline decisions needed, funding requests, or roadmap trade-offs. +5. **Packaging** – format deck/memo plus appendix tags for deep dives. + +## Outputs +- Board-ready briefing with KPIs, narrative, and action requests. +- Appendix library (charts, customer stories, competitive intel). +- Decision log + follow-up tracker for leadership. + +## Agent/Skill Invocations +- `value-ops-lead` – curates KPI story and ROI proof. +- `industry-strategist` – aligns narrative to vertical/customer trends. +- `board-readiness-kit` skill – enforces structure and action log format. +- `usage-to-value-map` skill – injects telemetry + customer proof. + +--- diff --git a/plugin.lock.json b/plugin.lock.json new file mode 100644 index 0000000..501ddc8 --- /dev/null +++ b/plugin.lock.json @@ -0,0 +1,81 @@ +{ + "$schema": "internal://schemas/plugin.lock.v1.json", + "pluginId": "gh:gtmagents/gtm-agents:plugins/b2b-saas", + "normalized": { + "repo": null, + "ref": 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product metrics. +- Equipping execs with consistent KPI stories, risks, and asks. +- Coordinating cross-functional data pulls for diligence requests. + +## Framework +1. **Story Spine** – headline, KPI movement, driver analysis, implication, ask. +2. **Metric Stack** – ARR, NRR, CAC payback, pipeline coverage, product activation, roadmap velocity. +3. **Evidence Locker** – telemetry charts, customer wins/losses, pipeline snapshots, product launch stats. +4. **Action Register** – funding requests, hiring plans, roadmap trade-offs, go/no-go decisions. +5. **Distribution Plan** – deck/memo templates, Q&A prep, and follow-up tracker. + +## Templates +- **Board Deck Outline**: See `templates/board_deck_outline.md` for slide structure. +- **Memo template** for async updates. +- **Decision log sheet** capturing approvals, blockers, and owners. + +## Tips +- Keep slide copy concise; push deep dives to appendix or data room. +- Pre-wire risk sections with mitigation steps to build confidence. +- Pair with `prepare-board-readout` for automation + data pulls. + +--- diff --git a/skills/land-adopt-expand-blueprint/SKILL.md b/skills/land-adopt-expand-blueprint/SKILL.md new file mode 100644 index 0000000..9f25dd8 --- /dev/null +++ b/skills/land-adopt-expand-blueprint/SKILL.md @@ -0,0 +1,30 @@ +--- +name: land-adopt-expand-blueprint +description: Template for orchestrating phased motions across strategic SaaS accounts. +--- + +# Land-Adopt-Expand Blueprint Skill + +## When to Use +- Designing success plans for enterprise SaaS accounts. +- Aligning revenue, product, and CS teams on phased adoption metrics. +- Auditing current accounts to identify expansion triggers or risks. + +## Framework +1. **Stakeholder Matrix** – map economic, technical, and champion roles per phase. +2. **Milestone Ladder** – land (business case, pilot), adopt (activation, value proof), expand (multi-product, exec advocacy). +3. **Signal Library** – telemetry + qualitative indicators that unlock stage gates. +4. **Governance Cadence** – EBR/QBR schedule, exec sponsors, escalation paths. +5. **Action Playbook** – recommended plays, assets, and enablement per milestone. + +## Templates +- Success plan table with phases, KPIs, owners, and timelines. +- Exec summary slide for internal standups. +- Risk/mitigation log tied to each phase. + +## Tips +- Tie stage gates to measurable outcomes, not just time-based milestones. +- Share blueprint with customers to co-author success plans. +- Pair with `build-land-adopt-expand-plan` for account-specific automation. + +--- diff --git a/skills/usage-to-value-map/SKILL.md b/skills/usage-to-value-map/SKILL.md new file mode 100644 index 0000000..89c2120 --- /dev/null +++ b/skills/usage-to-value-map/SKILL.md @@ -0,0 +1,31 @@ +--- +name: usage-to-value-map +description: Method for translating product telemetry into ROI narratives and expansion + triggers. +--- + +# Usage-to-Value Map Skill + +## When to Use +- Preparing exec readouts showing how product usage ties to business outcomes. +- Prioritizing adoption plays based on feature depth, collaboration, or workflow coverage. +- Equipping sales/CS with quantified value proof for renewal/expansion cycles. + +## Framework +1. **Telemetry Layer** – identify key events, feature usage, seat adoption, and integration data. +2. **Value Drivers** – map telemetry to business KPIs (time saved, revenue uplift, compliance risk). +3. **Benchmarking** – compare against cohort medians, champions, or best-in-class customers. +4. **Signal→Play Mapping** – tie usage patterns to recommended plays (exec briefing, enablement, upsell). +5. **Narrative Template** – structure story: context → usage signal → value proof → action. + +## Templates +- Usage-to-value canvas (signal, KPI, benchmark, recommended play). +- Dashboard outline with spark lines + annotations for exec consumption. +- Email/slide snippet for sharing value proof with stakeholders. + +## Tips +- Blend quantitative telemetry with qualitative proof (quotes, case studies) for credibility. +- Update benchmarks quarterly to reflect product releases and customer mix. +- Pair with `build-land-adopt-expand-plan` and `prepare-board-readout` for consistent storytelling. + +--- diff --git a/skills/vertical-solution-templates/SKILL.md b/skills/vertical-solution-templates/SKILL.md new file mode 100644 index 0000000..c668c91 --- /dev/null +++ b/skills/vertical-solution-templates/SKILL.md @@ -0,0 +1,30 @@ +--- +name: vertical-solution-templates +description: Library of reusable solution briefs, architecture, and pricing frames per industry. +--- + +# Vertical Solution Templates Skill + +## When to Use +- Localizing GTM assets for specific industries or sub-verticals. +- Preparing ABM/field teams with ready-to-use briefs and demos. +- Coordinating product + marketing on roadmap-aligned solution packages. + +## Framework +1. **Template Structure** – executive summary, pain/impact, solution architecture, proof. +2. **Configuration Rules** – recommended modules, integrations, and data sources. +3. **Pricing & Packaging** – typical ACV ranges, value metrics, and contract guardrails. +4. **Evidence Kit** – case studies, references, benchmark stats, and compliance notes. +5. **Activation Plan** – suggested campaigns, field workshops, and demo scripts. + +## Templates +- One-pager solution brief (PDF + slide). +- Architecture diagram with integration callouts. +- Pricing/ROI worksheet with editable assumptions. + +## Tips +- Keep templates modular so teams can mix/match by segment. +- Refresh quarterly with new case studies and roadmap releases. +- Pair with `create-industry-playbook` for automated population. + +---