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skills/account-tiering/SKILL.md

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+---
+name: account-tiering
+description: Use when defining ABM tiers, scoring logic, and coverage rules.
+---
+
+# Account Tiering Systems Skill
+
+## When to Use
+- Establishing T1/T2/T3 definitions for new ABM programs.
+- Auditing existing tiers to ensure they reflect current revenue priorities.
+- Aligning sales, marketing, and partner teams on coverage and SLA expectations.
+
+## Framework
+1. **Firmographic Fit** – revenue, employee count, industry, region.
+2. **Propensity Signals** – intent, product usage, previous engagement, open opportunities.
+3. **Strategic Value** – partnership potential, brand influence, expansion runway.
+4. **Capacity Planning** – match tiers to owner bandwidth (SDR, AE, marketing pods).
+5. **SLA Definitions** – touch frequency, personalization level, reporting cadence by tier.
+
+## Templates
+- **Tiering Matrix**: See `assets/tiering_matrix.md` for criteria and scoring logic.
+- **Coverage planner** (tier → owner type → touch expectations).
+- **Governance checklist** (review cadence, data sources, exception handling).
+
+## Tips
+- Recalculate tiers quarterly or when GTM strategy shifts.
+- Keep a single truth source (sheet or CDP) to avoid conflicting tiers.
+- Document exceptions (e.g., strategic design partners) so automation logic stays clean.
+
+---

skills/personalization/SKILL.md

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+---
+name: personalization
+description: Use when crafting tiered ABM messaging, offers, and creative variants.
+---
+
+# Personalized Engagement Systems Skill
+
+## When to Use
+- Building custom messaging for target accounts or personas.
+- Coordinating creative assets across channels (email, ads, social, direct mail).
+- Auditing personalization depth per tier to maintain SLAs.
+
+## Framework
+1. **Persona & Pain Mapping** – capture value props, proof, objections per stakeholder.
+2. **Offer Alignment** – pair offers (executive briefing, POV deck, workshop, custom report) to stage and tier.
+3. **Channel Adaptation** – tailor copy lengths, creative specs, CTAs across email, ads, social, events.
+4. **Asset Governance** – maintain snippet libraries, approval workflows, localization notes.
+5. **Experimentation** – track personalization tests (hook, CTA, asset format) with measurement plan.
+
+## Templates
+- **Personalization Tokens**: See `assets/personalization_tokens.json` for dynamic field examples.
+- **Persona messaging grid** (pain, proof, CTA, asset reference).
+- **Multichannel asset tracker** (status, owner, personalization depth, expiration).
+- **Personalization QA checklist** (tokens, data sources, compliance, accessibility).
+
+## Tips
+- Reuse modular narrative blocks to scale while keeping customization high.
+- Sync with copywriting + design teams early for high-value tiers.
+- Monitor engagement vs personalization depth to justify future investments.
+
+---

skills/signal-intel/SKILL.md

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+---
+name: signal-intel
+description: Use when consolidating intent, product usage, and third-party signals
+  to prioritize ABM actions.
+---
+
+# Signal Intelligence Systems Skill
+
+## When to Use
+- Monitoring account readiness for ABM plays.
+- Prioritizing SDR/AE follow-up based on live engagement.
+- Coordinating signal-based automations (ads suppression, nurture routing, sales alerts).
+
+## Signal Sources
+1. **Intent Platforms** – Bombora, 6sense, ZoomInfo (topics, spike scores, recency).
+2. **Product Usage** – PQL metrics, feature adoption, seat utilization, idle license detection.
+3. **Engagement** – email/web activity, event attendance, community participation, SDR/AE touchpoints.
+4. **Commercial** – opp stages, renewal windows, open tickets, expansion likelihood.
+5. **External Events** – hiring, funding, tech stack changes, executive moves, news.
+
+## Framework
+1. Normalize identifiers (domain, account ID) across sources.
+2. Define scoring rules per signal category with decay functions.
+3. Build alerts/automations (Slack, email, CRM tasks, MAP triggers).
+4. Feed prioritized lists into plays (target-accounts, plan-plays, monitor-abm).
+5. Log outcomes to refine weighting and ROI.
+
+## Templates
+- Signal scoring worksheet (source, weight, freshness, trigger threshold).
+- Alert matrix (signal → delivery channel → owner → SLA).
+- Data dictionary for dashboards/warehouse models.
+
+## Tips
+- Combine at least two signal types before triggering high-effort plays.
+- Store historical signal snapshots to correlate with pipeline impact.
+- Align privacy/compliance flags with marketing automation + CRM suppression rules.
+
+---