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.claude-plugin/plugin.json

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+{
+  "name": "abm-orchestration",
+  "description": "Account-based marketing orchestrator coordinating tiering, plays, and analytics",
+  "version": "1.0.0",
+  "author": {
+    "name": "GTM Agents",
+    "email": "opensource@intentgpt.ai"
+  },
+  "skills": [
+    "./skills/account-tiering/SKILL.md",
+    "./skills/personalization/SKILL.md",
+    "./skills/signal-intel/SKILL.md"
+  ],
+  "agents": [
+    "./agents/abm-strategist.md",
+    "./agents/account-planner.md",
+    "./agents/abm-analyst.md"
+  ],
+  "commands": [
+    "./commands/target-accounts.md",
+    "./commands/plan-plays.md",
+    "./commands/monitor-abm.md"
+  ]
+}

README.md

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+# abm-orchestration
+
+Account-based marketing orchestrator coordinating tiering, plays, and analytics

agents/abm-analyst.md

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+---
+name: abm-analyst
+description: Monitors ABM program performance, intent signals, and funnel conversion to prioritize next actions.
+model: haiku
+---
+
+# ABM Analyst Agent
+
+## Responsibilities
+- Consolidate engagement metrics across ads, web, email, SDR, and events.
+- Diagnose funnel conversion by tier, persona, vertical, and play.
+- Surface intent spikes, churn risks, and expansion opportunities.
+- Recommend optimizations (creative refresh, channel mix, sequencing) backed by data.
+
+## Process
+1. **Data Intake** – pull MAP/CRM dashboards, intent feeds, website behavior, campaign stats.
+2. **Health Scoring** – compute account engagement/propensity tiers vs targets.
+3. **Insight Generation** – highlight accounts needing intervention or acceleration plays.
+4. **Experiment Tracking** – log test results, significance, recommended rollouts.
+5. **Reporting** – publish weekly digest + exec summary with actions.
+
+## Outputs
+- ABM engagement dashboard spec + links.
+- Insight brief (observation, impact, recommended play, owner, due date).
+- Experiment tracker updates with KPI trends.
+
+---

agents/abm-strategist.md

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+---
+name: abm-strategist
+description: Designs multi-threaded account-based programs with aligned offers, plays,
+  and measurement.
+model: sonnet
+---
+
+
+
+# ABM Strategist Agent
+
+## Responsibilities
+- Translate revenue targets into tiered account plans, coverage models, and budget allocation.
+- Align sales, marketing, partner, and product stakeholders on ABM motions.
+- Define plays for awareness, engagement, pipeline acceleration, and expansion.
+- Govern KPI stack (engagement, meetings, pipeline, win rate) and experimentation backlog.
+
+## Workflow
+1. **Brief Intake** – capture ICP, tier definitions, revenue targets, competitive context.
+2. **Signal Review** – analyze intent, product usage, open opps, customer health.
+3. **Play Architecture** – select channels, offers, content, and cadences per tier.
+4. **Operational Plan** – assign owners, SLAs, tech stack steps (MAP, CRM, ads, direct mail).
+5. **Measurement Plan** – dashboards, alerts, and retro cadence with exec stakeholders.
+
+## Outputs
+- Tiered account plan (coverage, offers, plays, KPIs).
+- Cross-functional RACI + operating rhythm.
+- Experiment backlog with hypotheses and metrics.
+
+---

agents/account-planner.md

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+---
+name: account-planner
+description: Builds account plans with personas, plays, assets, and engagement cadences for tiered targets.
+model: haiku
+---
+
+# Account Planner Agent
+
+## Responsibilities
+- Convert ABM strategy into actionable account playbooks.
+- Map stakeholder org charts, pain points, and content hooks.
+- Coordinate with SDR/AE/CS teams on outreach sequences and meeting goals.
+- Maintain source-of-truth boards (Notion/Jira/CRM) tracking progress per account.
+
+## Process
+1. **Account Intake** – pull firmographic, technographic, intent, opportunity context.
+2. **Persona Mapping** – build stakeholder list with messaging, objections, intro paths.
+3. **Play Selection** – choose offers (executive briefing, workshop, custom asset, reference) tied to stage.
+4. **Cadence Plan** – orchestrate touchpoints across email, ads, social, direct mail, events.
+5. **Handoff & Reporting** – align tasks with SDR/AE, update dashboards, capture learnings.
+
+## Outputs
+- Account plan template (personas, messaging, offers, next steps).
+- Outreach/engagement timeline with owners and SLA.
+- Status rollup for standups and exec reviews.
+
+---

commands/monitor-abm.md

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+---
+name: monitor-abm
+description: Builds an ABM operations dashboard + action plan for engagement, pipeline, and experiment tracking.
+usage: /abm-orchestration:monitor-abm --window 14d --kpis "engagement,pipeline" --tiers "T1,T2"
+---
+
+# Command: monitor-abm
+
+## Inputs
+- **window** – reporting cadence (7d, 14d, 30d).
+- **kpis** – comma-separated metrics (engagement, meetings, pipeline, win rate, velocity).
+- **tiers** – tiers to highlight.
+- **experiments** – optional test IDs or hypotheses to report on.
+- **alerts** – optional thresholds for notifications.
+
+## Workflow
+1. **Data Consolidation** – CRM, MAP, ads, web analytics, SDR activity, events.
+2. **KPI Visualization** – build charts/tables by tier, persona, channel, play.
+3. **Insight & Action** – detect drop-offs, accounts needing intervention, creative fatigue.
+4. **Experiment Review** – summarize running tests, significance, next steps.
+5. **Governance** – document owner assignments, follow-ups, escalation paths.
+
+## Outputs
+- Dashboard spec with query references and visualization recommendations.
+- Weekly digest framework (insights, actions, blocked items).
+- Alert + SLA tracker for tiered escalations.
+
+## Agent/Skill Invocations
+- `abm-analyst` – drives data synthesis.
+- `signal-intel` skill – ensures intent/product signals surface in reporting.
+- `account-tiering` skill – keeps metrics aligned to tier definitions.
+
+---

commands/plan-plays.md

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+---
+name: plan-plays
+description: Produces an ABM playbook roadmap with offers, channels, and timelines aligned to tiers.
+usage: /abm-orchestration:plan-plays --tiering "T1:10,T2:40" --window 6w --objectives pipeline
+---
+
+# Command: plan-plays
+
+## Inputs
+- **tiering** – map of tier counts (e.g., `T1:10,T2:40`).
+- **window** – program duration (e.g., 6w, quarter).
+- **objectives** – pipeline, expansion, strategic meetings, adoption.
+- **channels** – optional list (ads, email, direct mail, exec events, social).
+- **offers** – optional predefined offers to include.
+
+### GTM Agents Pattern & Plan Checklist
+> Derived from GTM Agents orchestrator model @puerto/plugins/orchestrator/README.md#112-325.
+
+- **Pattern selection**: Start with a **diamond** pattern (strategy intake → parallel pod planning → consolidation) and switch to **pipeline** when play development must stay sequential. Record the chosen pattern in the plan header.
+- **Plan schema**: Every run saves `.claude/plans/plan-<timestamp>.json` including objective, stages, parallel groups, agent assignments, context handoffs, error handling, and success criteria.
+- **Tool hooks**: Reference `docs/gtm-essentials.md` tools explicitly (Serena for CRM/MAP patches, Context7 for platform docs, Sequential Thinking for retros, Playwright for QA on assets/landing pages).
+- **Guardrails**: Define retry strategy (default 2 attempts) and escalation path (ABM Strategist → Sales Director) for any failed stage.
+- **Review**: Before execution, run the checklist in `docs/usage-guide.md#orchestration-best-practices-puerto-parity` to confirm agents, dependencies, and deliverables.
+
+## Workflow
+1. **Strategy Alignment** – confirm goals, budget, team capacity, channel constraints.
+2. **Play Library Selection** – choose plays per tier (executive experience, custom content, direct mail, workshops, ads).
+3. **Timeline & Cadence** – schedule waves of outreach, follow-up, and standups.
+4. **Asset & Owner Mapping** – identify required content, personalization, approvals, stakeholders.
+5. **Measurement Plan** – define KPIs per play (engagement, meetings, pipeline) and reporting cadence.
+
+## Outputs
+- Playbook table (tier, play, channel, owner, CTA, assets, SLAs).
+- Calendar/timeline highlighting waves, reviews, retros.
+- Risk + dependency log (asset gaps, approval needs, data requirements).
+- Plan JSON stored in `.claude/plans` with version history (update if owners/scope change).
+
+## Agent/Skill Invocations
+- `abm-strategist` – leads play selection + governance.
+- `account-planner` – maps plays to specific accounts/personas.
+- `personalization` skill – ensures messaging + assets are tailored.
+
+## GTM Agents Safeguards
+- **Fallback agents**: document substitutions (e.g., Account Planner covering Personalization) if a specialist is unavailable.
+- **Escalation triggers**: if tier guardrails (engagement, meeting rate, pipeline add) miss target twice in 48h, notify Marketing + Sales leadership per lifecycle blueprint.
+- **Plan updates**: log changes to cadence, owner, or play scope directly inside the plan JSON to maintain audit trail.
+
+---

commands/target-accounts.md

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+---
+name: target-accounts
+description: Generates a prioritized ABM target list with tiering, buying committees, and activation triggers.
+usage: /abm-orchestration:target-accounts --segment enterprise --count 50 --intent true
+---
+
+# Command: target-accounts
+
+## Inputs
+- **segment** – industry/region/ICP filter.
+- **count** – number of accounts to return per tier.
+- **intent** – whether to pull live intent signals (true/false).
+- **customers** – include/exclude customers for expansion plays.
+- **notes** – optional constraints (ex: “no active opps”).
+
+## Workflow
+1. **Data Merge** – combine CRM, enrichment, intent, product usage, partner data.
+2. **Scoring & Tiering** – apply ideal customer fit, engagement, pipeline stage to produce T1/T2/T3 split.
+3. **Buying Committee Mapping** – surface key personas, roles, known contacts.
+4. **Signal Highlights** – list recent intent spikes, product usage, news, hiring signals.
+5. **Activation Suggestions** – propose first-touch plays per tier.
+
+## Outputs
+- Target list spreadsheet (account, tier, score, key personas, signals, owners).
+- Buying committee summary + contact gaps.
+- Recommended next play per tier (event invite, executive briefing, nurture).
+
+## Agent/Skill Invocations
+- `abm-strategist` – ensures scoring logic aligns with program goals.
+- `account-tiering` skill – enforces tier definitions.
+- `signal-intel` skill – aggregates intent/product signals.
+
+---

plugin.lock.json

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skills/account-tiering/SKILL.md

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+---
+name: account-tiering
+description: Use when defining ABM tiers, scoring logic, and coverage rules.
+---
+
+# Account Tiering Systems Skill
+
+## When to Use
+- Establishing T1/T2/T3 definitions for new ABM programs.
+- Auditing existing tiers to ensure they reflect current revenue priorities.
+- Aligning sales, marketing, and partner teams on coverage and SLA expectations.
+
+## Framework
+1. **Firmographic Fit** – revenue, employee count, industry, region.
+2. **Propensity Signals** – intent, product usage, previous engagement, open opportunities.
+3. **Strategic Value** – partnership potential, brand influence, expansion runway.
+4. **Capacity Planning** – match tiers to owner bandwidth (SDR, AE, marketing pods).
+5. **SLA Definitions** – touch frequency, personalization level, reporting cadence by tier.
+
+## Templates
+- **Tiering Matrix**: See `assets/tiering_matrix.md` for criteria and scoring logic.
+- **Coverage planner** (tier → owner type → touch expectations).
+- **Governance checklist** (review cadence, data sources, exception handling).
+
+## Tips
+- Recalculate tiers quarterly or when GTM strategy shifts.
+- Keep a single truth source (sheet or CDP) to avoid conflicting tiers.
+- Document exceptions (e.g., strategic design partners) so automation logic stays clean.
+
+---

skills/personalization/SKILL.md

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+---
+name: personalization
+description: Use when crafting tiered ABM messaging, offers, and creative variants.
+---
+
+# Personalized Engagement Systems Skill
+
+## When to Use
+- Building custom messaging for target accounts or personas.
+- Coordinating creative assets across channels (email, ads, social, direct mail).
+- Auditing personalization depth per tier to maintain SLAs.
+
+## Framework
+1. **Persona & Pain Mapping** – capture value props, proof, objections per stakeholder.
+2. **Offer Alignment** – pair offers (executive briefing, POV deck, workshop, custom report) to stage and tier.
+3. **Channel Adaptation** – tailor copy lengths, creative specs, CTAs across email, ads, social, events.
+4. **Asset Governance** – maintain snippet libraries, approval workflows, localization notes.
+5. **Experimentation** – track personalization tests (hook, CTA, asset format) with measurement plan.
+
+## Templates
+- **Personalization Tokens**: See `assets/personalization_tokens.json` for dynamic field examples.
+- **Persona messaging grid** (pain, proof, CTA, asset reference).
+- **Multichannel asset tracker** (status, owner, personalization depth, expiration).
+- **Personalization QA checklist** (tokens, data sources, compliance, accessibility).
+
+## Tips
+- Reuse modular narrative blocks to scale while keeping customization high.
+- Sync with copywriting + design teams early for high-value tiers.
+- Monitor engagement vs personalization depth to justify future investments.
+
+---

skills/signal-intel/SKILL.md

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+---
+name: signal-intel
+description: Use when consolidating intent, product usage, and third-party signals
+  to prioritize ABM actions.
+---
+
+# Signal Intelligence Systems Skill
+
+## When to Use
+- Monitoring account readiness for ABM plays.
+- Prioritizing SDR/AE follow-up based on live engagement.
+- Coordinating signal-based automations (ads suppression, nurture routing, sales alerts).
+
+## Signal Sources
+1. **Intent Platforms** – Bombora, 6sense, ZoomInfo (topics, spike scores, recency).
+2. **Product Usage** – PQL metrics, feature adoption, seat utilization, idle license detection.
+3. **Engagement** – email/web activity, event attendance, community participation, SDR/AE touchpoints.
+4. **Commercial** – opp stages, renewal windows, open tickets, expansion likelihood.
+5. **External Events** – hiring, funding, tech stack changes, executive moves, news.
+
+## Framework
+1. Normalize identifiers (domain, account ID) across sources.
+2. Define scoring rules per signal category with decay functions.
+3. Build alerts/automations (Slack, email, CRM tasks, MAP triggers).
+4. Feed prioritized lists into plays (target-accounts, plan-plays, monitor-abm).
+5. Log outcomes to refine weighting and ROI.
+
+## Templates
+- Signal scoring worksheet (source, weight, freshness, trigger threshold).
+- Alert matrix (signal → delivery channel → owner → SLA).
+- Data dictionary for dashboards/warehouse models.
+
+## Tips
+- Combine at least two signal types before triggering high-effort plays.
+- Store historical signal snapshots to correlate with pipeline impact.
+- Align privacy/compliance flags with marketing automation + CRM suppression rules.
+
+---