121 lines
2.2 KiB
Markdown
121 lines
2.2 KiB
Markdown
# Growth Hacking
|
|
|
|
**Growth experiments, viral loops, and acquisition strategies**
|
|
|
|
## Growth Framework
|
|
|
|
### AARRR (Pirate Metrics)
|
|
1. **Acquisition** - Getting users to your product
|
|
2. **Activation** - First great experience
|
|
3. **Retention** - Coming back
|
|
4. **Revenue** - Monetization
|
|
5. **Referral** - Viral growth
|
|
|
|
## Growth Experiments
|
|
|
|
### Experiment Design
|
|
1. Form hypothesis
|
|
2. Define success metrics
|
|
3. Set sample size
|
|
4. Determine duration
|
|
5. Analyze results
|
|
|
|
### A/B Testing
|
|
```typescript
|
|
const experiment = {
|
|
name: 'CTA Button Color',
|
|
variants: {
|
|
control: { color: 'blue', traffic: 0.5 },
|
|
variant: { color: 'red', traffic: 0.5 }
|
|
},
|
|
successMetric: 'clickthrough_rate',
|
|
duration: '2 weeks',
|
|
minSampleSize: 1000
|
|
}
|
|
```
|
|
|
|
## Acquisition Strategies
|
|
|
|
### SEO & Content
|
|
- Long-tail keyword targeting
|
|
- Content clusters
|
|
- Guest posting
|
|
- Backlink building
|
|
|
|
### Paid Acquisition
|
|
- Facebook/Instagram Ads
|
|
- Google Ads
|
|
- LinkedIn Ads
|
|
- Retargeting campaigns
|
|
|
|
### Viral Loops
|
|
- Referral programs
|
|
- Social sharing incentives
|
|
- Network effects
|
|
- Word-of-mouth triggers
|
|
|
|
## Activation Optimization
|
|
|
|
### Onboarding
|
|
- Welcome email series
|
|
- Product tours
|
|
- Quick wins
|
|
- Progress indicators
|
|
- Checklists
|
|
|
|
### Aha Moment
|
|
- Identify core value
|
|
- Time to value (TTV)
|
|
- Remove friction
|
|
- Guide to success
|
|
|
|
## Retention Tactics
|
|
|
|
### Email Campaigns
|
|
- Drip campaigns
|
|
- Re-engagement emails
|
|
- Feature announcements
|
|
- Usage tips
|
|
|
|
### In-App Engagement
|
|
- Push notifications
|
|
- In-app messages
|
|
- Feature highlights
|
|
- Gamification
|
|
|
|
## Referral Programs
|
|
|
|
### Program Design
|
|
- Incentive structure (both sides)
|
|
- Sharing mechanics
|
|
- Tracking system
|
|
- Fraud prevention
|
|
|
|
### Examples
|
|
- Dropbox: Free storage for referrals
|
|
- Uber: Ride credits
|
|
- Airbnb: Travel credits
|
|
|
|
## Metrics & KPIs
|
|
|
|
### North Star Metric
|
|
- Single most important metric
|
|
- Reflects core value
|
|
- Leads to revenue
|
|
- Easy to understand
|
|
|
|
### Supporting Metrics
|
|
- CAC (Customer Acquisition Cost)
|
|
- LTV (Lifetime Value)
|
|
- Churn rate
|
|
- Viral coefficient (K-factor)
|
|
- NPS (Net Promoter Score)
|
|
|
|
## Tools
|
|
|
|
- Mixpanel / Amplitude (analytics)
|
|
- Optimizely / VWO (A/B testing)
|
|
- ReferralCandy (referrals)
|
|
- Intercom (engagement)
|
|
- HubSpot (marketing automation)
|