gh-bandofai-puerto-plugins-marketing/skills/growth-hacking/SKILL.md

Growth Hacking

Growth experiments, viral loops, and acquisition strategies

Growth Framework

AARRR (Pirate Metrics)

1. Acquisition - Getting users to your product
2. Activation - First great experience
3. Retention - Coming back
4. Revenue - Monetization
5. Referral - Viral growth

Growth Experiments

Experiment Design

1. Form hypothesis
2. Define success metrics
3. Set sample size
4. Determine duration
5. Analyze results

A/B Testing

const experiment = {
  name: 'CTA Button Color',
  variants: {
    control: { color: 'blue', traffic: 0.5 },
    variant: { color: 'red', traffic: 0.5 }
  },
  successMetric: 'clickthrough_rate',
  duration: '2 weeks',
  minSampleSize: 1000
}

Acquisition Strategies

SEO & Content

• Long-tail keyword targeting
• Content clusters
• Guest posting
• Backlink building

Paid Acquisition

• Facebook/Instagram Ads
• Google Ads
• LinkedIn Ads
• Retargeting campaigns

Viral Loops

• Referral programs
• Social sharing incentives
• Network effects
• Word-of-mouth triggers

Activation Optimization

Onboarding

• Welcome email series
• Product tours
• Quick wins
• Progress indicators
• Checklists

Aha Moment

• Identify core value
• Time to value (TTV)
• Remove friction
• Guide to success

Retention Tactics

Email Campaigns

• Drip campaigns
• Re-engagement emails
• Feature announcements
• Usage tips

In-App Engagement

• Push notifications
• In-app messages
• Feature highlights
• Gamification

Referral Programs

Program Design

• Incentive structure (both sides)
• Sharing mechanics
• Tracking system
• Fraud prevention

Examples

• Dropbox: Free storage for referrals
• Uber: Ride credits
• Airbnb: Travel credits

Metrics & KPIs

North Star Metric

• Single most important metric
• Reflects core value
• Leads to revenue
• Easy to understand

Supporting Metrics

• CAC (Customer Acquisition Cost)
• LTV (Lifetime Value)
• Churn rate
• Viral coefficient (K-factor)
• NPS (Net Promoter Score)

Tools

• Mixpanel / Amplitude (analytics)
• Optimizely / VWO (A/B testing)
• ReferralCandy (referrals)
• Intercom (engagement)
• HubSpot (marketing automation)