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gh-slamb2k-mad-skills-desig…/skills/pixel-pusher/references/style-guide-template.md
Zhongwei Li e7cbaf468c Initial commit
2025-11-30 08:58:02 +08:00

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Style Guide Template

Visual reference document for design system. Use this template to create comprehensive style guides.

Style Guide Structure

Cover Page

  • Project/Product name
  • Design system version
  • Last updated date
  • Team/designer names

Table of Contents

  1. Brand Identity
  2. Color Palette
  3. Typography
  4. Spacing & Layout
  5. Components
  6. Iconography
  7. Imagery
  8. Voice & Tone
  9. Usage Guidelines

1. Brand Identity

Brand Values

  • Value 1: Brief description
  • Value 2: Brief description
  • Value 3: Brief description

Brand Personality

  • Adjective 1: How this shows in design
  • Adjective 2: How this shows in design
  • Adjective 3: How this shows in design

Logo Usage

Primary logo:

  • Full color version
  • Minimum size
  • Clear space requirements
  • Acceptable variations

Don'ts:

  • Don't stretch or distort
  • Don't change colors
  • Don't add effects
  • Don't place on busy backgrounds

2. Color Palette

Primary Colors

[Primary Color Name] (#HEX)

  • Usage: Primary actions, headers, brand elements
  • Shades: 50, 100, 200, 300, 400, 500 (base), 600, 700, 800, 900
  • Contrast: #FFFFFF text passes WCAG AA on 600+

Visual swatch showing:

50  100  200  300  400  500  600  700  800  900
░░░  ░░   ▒▒   ▓▓   ▓▓   ███  ███  ███  ███  ███

Secondary Colors

[Secondary Color Name] (#HEX)

  • Usage: Secondary actions, accents, variety
  • Shades: [Same structure as primary]

Neutral Colors

Grays (#HEX)

  • Usage: Text, borders, backgrounds, shadows
  • Shades: 50 (lightest) to 900 (darkest)

Semantic Colors

Success (#HEX)

  • Usage: Success messages, confirmations, positive actions
  • Accessibility: Passes WCAG AA

Warning (#HEX)

  • Usage: Warning messages, caution states
  • Accessibility: Passes WCAG AA

Error (#HEX)

  • Usage: Error messages, destructive actions
  • Accessibility: Passes WCAG AA

Info (#HEX)

  • Usage: Informational messages, help text
  • Accessibility: Passes WCAG AA

Color Combinations

Approved combinations:

  • Primary 600 on White
  • White on Primary 700
  • Neutral 900 on Primary 50
  • Neutral 700 on Neutral 100

Avoid:

  • Low contrast combinations
  • Primary on Secondary (insufficient contrast)
  • Pure black (#000) on anything (too harsh)

3. Typography

Font Families

Heading Font: [Font Name]

  • Source: Google Fonts / Custom / System
  • Weights available: 400, 600, 700
  • Fallback: -apple-system, BlinkMacSystemFont, sans-serif

Body Font: [Font Name]

  • Source: Google Fonts / Custom / System
  • Weights available: 400, 500, 600
  • Fallback: -apple-system, BlinkMacSystemFont, sans-serif

Monospace Font: [Font Name]

  • Source: System
  • Usage: Code, technical content
  • Fallback: 'Courier New', monospace

Type Scale

Heading 1

  • Size: 3.5rem (56px)
  • Weight: 700 (Bold)
  • Line height: 1.2
  • Letter spacing: -0.02em
  • Usage: Page titles, hero headlines

Heading 2

  • Size: 2.5rem (40px)
  • Weight: 700 (Bold)
  • Line height: 1.3
  • Letter spacing: -0.01em
  • Usage: Section headings

Heading 3

  • Size: 2rem (32px)
  • Weight: 600 (Semibold)
  • Line height: 1.4
  • Letter spacing: 0
  • Usage: Subsection headings

Heading 4

  • Size: 1.5rem (24px)
  • Weight: 600 (Semibold)
  • Line height: 1.4
  • Usage: Card headings, component titles

Heading 5

  • Size: 1.25rem (20px)
  • Weight: 500 (Medium)
  • Line height: 1.5
  • Usage: Small headings

Body Large

  • Size: 1.125rem (18px)
  • Weight: 400 (Regular)
  • Line height: 1.6
  • Usage: Emphasis paragraphs, introductions

Body

  • Size: 1rem (16px)
  • Weight: 400 (Regular)
  • Line height: 1.6
  • Usage: Default body text

Body Small

  • Size: 0.875rem (14px)
  • Weight: 400 (Regular)
  • Line height: 1.5
  • Usage: Supporting text, captions

Caption

  • Size: 0.75rem (12px)
  • Weight: 400 (Regular)
  • Line height: 1.4
  • Letter spacing: 0.01em
  • Usage: Metadata, labels

Text Colors

  • Primary text: Neutral 900 (#18181b)
  • Secondary text: Neutral 600 (#52525b)
  • Disabled text: Neutral 400 (#a1a1aa)
  • Link text: Primary 600 (#0284c7)
  • Link hover: Primary 700 (#0369a1)

Formatting Guidelines

Emphasis:

  • Bold for strong emphasis
  • Italic for subtle emphasis
  • Underline for links only

Paragraphs:

  • Max width: 65-75 characters
  • Spacing: 1.5em between paragraphs
  • First line: No indent (web convention)

Lists:

  • Bullet points: Circle bullets
  • Numbered lists: Numbers with period
  • Spacing: 0.5em between items

4. Spacing & Layout

Spacing Scale

Based on 8px base unit:

Token Value Pixels Usage
0 0 0px Reset/None
1 0.25rem 4px Icon spacing
2 0.5rem 8px Tight spacing
3 0.75rem 12px Component padding
4 1rem 16px Default spacing
6 1.5rem 24px Card padding
8 2rem 32px Section spacing
12 3rem 48px Large spacing
16 4rem 64px Hero spacing
24 6rem 96px XL spacing

Grid System

Container:

  • Max width: 1280px (desktop)
  • Horizontal padding: 24px (mobile), 32px (desktop)
  • Centered with auto margins

Grid:

  • Columns: 12
  • Gutter: 24px
  • Responsive breakpoints

Breakpoints:

  • Mobile: 320px - 767px (full width, single column)
  • Tablet: 768px - 1023px (80% width, 2-3 columns)
  • Desktop: 1024px - 1439px (max 1280px, multi-column)
  • Wide: 1440px+ (max 1280px, multi-column)

Layout Patterns

Single column (Mobile):

  • Full width sections
  • Stacked components
  • Minimal horizontal spacing

Two column (Tablet):

  • 8-4 column split (main-sidebar)
  • 6-6 column split (equal)
  • Responsive card grids

Multi-column (Desktop):

  • 3-6-3 (sidebar-main-sidebar)
  • 4-4-4 (three equal)
  • Flexible grid layouts

5. Components

Buttons

Primary Button

  • Background: Primary 600
  • Text: White
  • Padding: 12px 24px
  • Border radius: 8px
  • Font weight: 500

States:

  • Hover: Primary 700 background
  • Active: Primary 800 background
  • Focus: 2px outline, Primary 500
  • Disabled: Neutral 200 background, Neutral 400 text

Secondary Button

  • Background: Neutral 200
  • Text: Neutral 900
  • [Same measurements as primary]

Ghost Button

  • Background: Transparent
  • Text: Primary 600
  • [Same measurements as primary]

Input Fields

Text Input

  • Height: 44px
  • Padding: 12px 16px
  • Border: 1px solid Neutral 300
  • Border radius: 8px
  • Font size: 16px

States:

  • Focus: Primary 500 border, 2px outline
  • Error: Error 500 border, error icon
  • Success: Success 500 border, check icon
  • Disabled: Neutral 100 background

Cards

Standard Card

  • Background: White
  • Border: 1px solid Neutral 200
  • Border radius: 12px
  • Padding: 24px
  • Shadow: 0 4px 6px rgba(0,0,0,0.1)

Interactive Card

  • Hover: Shadow increases, slight lift
  • Active: Shadow reduces
  • Cursor: Pointer

Navigation

Navbar

  • Height: 64px
  • Background: White
  • Border bottom: 1px solid Neutral 200
  • Padding: 0 32px
  • Sticky positioning

Nav Items

  • Font size: 16px
  • Font weight: 500
  • Spacing: 24px between items
  • Active: Primary 600 color, underline

6. Iconography

Icon Style

  • Style: Outline
  • Stroke width: 2px
  • Corner radius: 2px
  • Optical balance: Centered in viewBox

Icon Sizes

  • Small: 16px (inline with text)
  • Medium: 24px (default, most common)
  • Large: 32px (feature icons)
  • XL: 48px+ (hero sections)

Icon Colors

  • Primary: Neutral 700 (default)
  • Secondary: Neutral 500
  • Accent: Primary 600
  • Success: Success 600
  • Error: Error 600

Icon Library

List of commonly used icons:

  • Home, Search, Menu, Close
  • User, Settings, Notifications
  • Arrow (up, down, left, right)
  • Check, X, Info, Warning
  • Plus, Minus, Edit, Delete
  • Calendar, Clock, Location

7. Imagery

Photography Style

Characteristics:

  • Bright, natural lighting
  • Authentic, not overly staged
  • Diverse subjects
  • Clean backgrounds

Aspect ratios:

  • Hero: 21:9 or 16:9
  • Portrait: 3:4
  • Square: 1:1
  • Thumbnail: 4:3

Treatments:

  • Border radius: 12px for cards
  • Overlay for text: 40% black gradient
  • No filters except brand-approved
  • Minimum resolution: 2x display size

Illustrations

Style:

  • Flat design
  • Brand colors only
  • Simple geometric shapes
  • Consistent stroke width

Usage:

  • Empty states
  • Error messages
  • Onboarding
  • Feature explanations

8. Voice & Tone

Brand Voice

Characteristics:

  • Professional but approachable
  • Clear and concise
  • Helpful and encouraging
  • Confident without arrogance

We are:

  • Knowledgeable experts
  • Supportive partners
  • Clear communicators

We are not:

  • Overly casual or jokey
  • Condescending or robotic
  • Vague or uncertain

Tone Variations

Marketing:

  • Energetic and inspiring
  • Benefit-focused
  • Action-oriented

Product UI:

  • Clear and direct
  • Task-focused
  • Minimal and efficient

Support:

  • Patient and helpful
  • Solution-oriented
  • Empathetic

Writing Guidelines

Button labels:

  • Start with verb
  • Be specific
  • Keep short (1-3 words)
  • Examples: "Get Started", "Save Changes", "Download Report"

Error messages:

  • Explain what went wrong
  • Suggest how to fix
  • Be empathetic
  • Example: "We couldn't process your payment. Please check your card details and try again."

Empty states:

  • Explain why empty
  • Guide next action
  • Stay positive
  • Example: "No projects yet. Create your first project to get started."

9. Usage Guidelines

Do's and Don'ts

Colors: ✓ Use colors from defined palette ✓ Maintain contrast ratios ✓ Use semantic colors appropriately ✗ Don't invent new brand colors ✗ Don't use color alone to convey meaning ✗ Don't use low-contrast combinations

Typography: ✓ Use defined type scale ✓ Maintain hierarchy ✓ Keep line length readable ✗ Don't use too many font families ✗ Don't skip heading levels ✗ Don't use tiny font sizes (<14px)

Spacing: ✓ Use spacing scale values ✓ Be consistent ✓ Align to 8px grid ✗ Don't use arbitrary spacing ✗ Don't cram elements together ✗ Don't create uneven rhythms

Components: ✓ Use existing components ✓ Follow state patterns ✓ Maintain consistency ✗ Don't reinvent components ✗ Don't customize without reason ✗ Don't ignore accessibility

Accessibility Requirements

Minimum standards:

  • Color contrast: WCAG AA (4.5:1)
  • Touch targets: 44x44px
  • Focus indicators: Visible
  • Alt text: All images
  • Keyboard navigation: Full support

Maintenance

Versioning:

  • Major: Breaking changes
  • Minor: New components
  • Patch: Bug fixes, tweaks

Updates:

  • Review quarterly
  • Document all changes
  • Communicate to team
  • Update all instances

Feedback:

  • Designers submit proposals
  • Team reviews monthly
  • Consensus required
  • Document rationale

Visual Examples

Example Page Layouts

[Include mockups showing:]

  • Landing page
  • Dashboard
  • Form page
  • Content page
  • Mobile views

Component Gallery

[Include visuals showing:]

  • All button variants
  • Form components
  • Cards
  • Navigation
  • Modals
  • Common patterns

Color Swatches

[Include actual color samples]

Typography Specimens

[Show each text style with sample content]

File Formats

Design files:

  • Figma/Sketch source files
  • Component library
  • Design tokens (JSON)

Development:

  • CSS/SCSS variables
  • Tailwind config
  • Component code examples

Documentation:

  • PDF version of style guide
  • Interactive HTML version
  • Markdown documentation

Credits & Contact

Design team:

  • Lead Designer: [Name]
  • UI Designer: [Name]
  • UX Researcher: [Name]

Contact:

Resources:

  • Design files: [Link]
  • Code repository: [Link]
  • Documentation: [Link]

Last updated: [Date] Version: [Number]

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