396 lines
13 KiB
Markdown
396 lines
13 KiB
Markdown
# Information Architecture Templates
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Quick-start templates for content audits, card sorting, sitemaps, tree testing, and taxonomy design.
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---
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## Template 1: Content Audit
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**When to use**: Before redesigning navigation, need inventory of existing content
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### Content Audit Spreadsheet Template
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| URL/ID | Title | Content Type | Category | Metadata | Last Updated | Owner | Status | Action | Notes |
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|--------|-------|--------------|----------|----------|--------------|-------|--------|--------|-------|
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| /about | About Us | Page | Company | meta-desc, img | 2024-01-15 | Marketing | Keep | Update copy | Outdated team bios |
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| /api/auth | Authentication API | Docs | Developer | tags: auth, jwt | 2024-06-01 | Eng | Keep | None | Current |
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| /blog/old-post | Old Post | Article | Blog | tags: news | 2020-03-10 | Marketing | **Remove** | Archive | 4 years old, irrelevant |
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| /products/widget-a | Widget A | Product | Products | price, sku | 2024-05-20 | Sales | Keep | Recategorize | Should be in "Tools" not "Products" |
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| /help/faq-duplicate | FAQ | Help | Support | tags: help | 2023-12-01 | Support | **Merge** | With /help/faq | Duplicate content |
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### Audit Analysis Template
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**Total Content Items**: [Count]
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**By Type**:
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- Pages: [Count] ([%])
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- Docs: [Count] ([%])
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- Articles: [Count] ([%])
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- Products: [Count] ([%])
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- Other: [Count] ([%])
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**By Status**:
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- Keep as-is: [Count] ([%])
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- Update needed: [Count] ([%])
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- Recategorize: [Count] ([%])
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- Merge: [Count] ([%])
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- Remove/Archive: [Count] ([%])
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**Quality Issues**:
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- Outdated (>2 years): [Count] items
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- Missing metadata: [Count] items
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- Duplicates: [Count] items
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- Broken links: [Count] items
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- Inconsistent labeling: [Count] items
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**Current Performance** (from analytics):
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- Most visited pages: [List top 5]
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- Least visited pages: [List bottom 5]
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- High bounce rate pages (>60%): [List]
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- Search queries with no results: [List top 10]
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- Common navigation paths: [List top 3]
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**Key Findings**:
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1. [Finding 1: e.g., "40% of content is outdated"]
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2. [Finding 2: e.g., "Users search for 'pricing' but it's buried 4 levels deep"]
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3. [Finding 3: e.g., "15% of content is duplicated across sections"]
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**Recommendations**:
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1. [Recommendation 1]
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2. [Recommendation 2]
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3. [Recommendation 3]
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---
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## Template 2: Card Sorting Study
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**When to use**: Understanding user mental models for content organization
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### Card Sorting Plan Template
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**Study Type**: [Open / Closed / Hybrid]
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**Research Question**: "How do [target users] naturally group and label [content type]?"
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**Participants**:
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- Target: [Number, e.g., "20 users"]
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- Recruitment criteria: [e.g., "Active customers who use product 2+ times/week"]
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- Incentive: [e.g., "$25 gift card"]
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**Cards** ([Number] total):
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1. [Card 1 name/title]
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2. [Card 2 name/title]
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3. [Card 3 name/title]
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...
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[List all cards — aim for 30-60 cards, representative sample of content]
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**Pre-Defined Categories** (for Closed/Hybrid only):
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1. [Category 1]
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2. [Category 2]
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3. [Category 3]
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...
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**Tool**: [e.g., "OptimalSort", "UserZoom", "Miro"]
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**Instructions for Participants**:
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```
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You'll see [X] cards representing different [content/features/topics] on our [website/app].
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Your task:
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1. Read each card
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2. Group cards that belong together
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3. Name each group you create
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4. You can create as many groups as you need (typically 5-10 groups work well)
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There are no right or wrong answers. We want to understand how YOU think about organizing this content.
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Time estimate: 15-20 minutes
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```
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### Card Sort Analysis Template
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**Participation**:
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- Completed: [X] / [Y] participants ([Z]% completion rate)
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- Average time: [X minutes]
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**Category Analysis**:
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| Category Label | # Users Who Created It | % Agreement | Cards Most Often Included | Alternative Labels Used |
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|----------------|------------------------|-------------|---------------------------|------------------------|
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| Getting Started | 18 / 20 | 90% | "Sign Up", "First Login", "Quick Start" | "Onboarding", "Setup" |
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| Reports | 16 / 20 | 80% | "Analytics", "Dashboard", "Metrics" | "Insights", "Data" |
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| Settings | 19 / 20 | 95% | "Profile", "Preferences", "Account" | "Configuration", "Options" |
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**Dendogram Insights** (hierarchical clustering):
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- **Strong clusters** (>70% agreement): [List categories with high consensus]
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- **Weak clusters** (<50% agreement): [List categories with low consensus — these need clarification]
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- **Outlier cards**: [Cards that don't fit anywhere — may need reconsideration]
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**Labeling Insights**:
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- **Most common labels**: [e.g., "Help" (15 users), "Support" (12 users), "Assistance" (3 users)]
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- **Terminology conflicts**: [e.g., "Users say 'Reports' but we call them 'Analytics'"]
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- **Jargon to avoid**: [e.g., "Synergistic Solutions" — 0 users used this term]
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**Key Findings**:
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1. [Finding 1: e.g., "Users group by task, not by product feature"]
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2. [Finding 2: e.g., "'Settings' is universally understood (95% agreement)"]
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3. [Finding 3: e.g., "'Modules' label confuses users — split between 'Features' and 'Tools'"]
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**Recommended Categories** (based on card sort):
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1. [Category 1] — [Brief description]
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2. [Category 2] — [Brief description]
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3. [Category 3] — [Brief description]
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...
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---
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## Template 3: Sitemap & Navigation Structure
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**When to use**: Documenting information hierarchy after card sort analysis
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### Sitemap Template
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```
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Homepage
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├── [Category 1]
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│ ├── [Subcategory 1.1]
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│ │ ├── [Page 1.1.1]
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│ │ └── [Page 1.1.2]
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│ ├── [Subcategory 1.2]
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│ │ ├── [Page 1.2.1]
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│ │ └── [Page 1.2.2]
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│ └── [Subcategory 1.3]
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│
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├── [Category 2]
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│ ├── [Subcategory 2.1]
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│ ├── [Subcategory 2.2]
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│ └── [Subcategory 2.3]
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│
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├── [Category 3]
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│ ├── [Page 3.1]
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│ ├── [Page 3.2]
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│ └── [Page 3.3]
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│
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└── [Category 4]
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├── [Subcategory 4.1]
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│ ├── [Page 4.1.1]
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│ └── [Page 4.1.2]
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└── [Subcategory 4.2]
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```
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### Example: E-commerce Sitemap
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```
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Homepage
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├── Shop by Category (Electronics, Clothing, Home & Garden)
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├── Shop by Occasion (Daily Essentials, Special Occasions, Gifts)
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├── Deals & Promotions (Today's Deals, Clearance, Bundles)
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└── Support (Help Center, Track Order, Returns, Contact Us)
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```
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### Navigation Specification Template
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**Primary Navigation** (Top-level categories):
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- [Category 1]: [Description, user goal, target audience]
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- [Category 2]: [Description, user goal, target audience]
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- [Category 3]: [Description, user goal, target audience]
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**Secondary Navigation** (Utility links):
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- [Link 1]: [e.g., "Search", "Cart", "Account"]
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- [Link 2]: [e.g., "Help", "Contact"]
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**Faceted Filters** (for browse/search):
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- **Facet 1**: [Name] — Options: [Option A, Option B, Option C]
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- **Facet 2**: [Name] — Options: [Option A, Option B, Option C]
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- **Facet 3**: [Name] — Options: [Option A, Option B, Option C]
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**Breadcrumbs**: [Show path from homepage to current page]
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- Example: `Home > [Category] > [Subcategory] > [Current Page]`
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**Related Links**: [Contextual links on each page]
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- "Related Articles"
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- "You Might Also Like"
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- "Next Steps"
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**Search**:
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- Placement: [e.g., "Global header, every page"]
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- Features: [e.g., "Autocomplete, filters, recent searches"]
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- Best bets: [Featured results for common queries]
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---
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## Template 4: Tree Testing Script
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**When to use**: Validating navigation structure before building
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### Tree Test Plan Template
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**Research Question**: "Can users find [X] in our proposed navigation structure?"
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**Participants**: [20-50 users matching target audience]
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**Navigation Tree** (text-only structure):
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```
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Home
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Getting Started
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Sign Up
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First Login
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Quick Start Guide
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Features
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Reports
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Dashboards
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Alerts
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Settings
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Profile
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Preferences
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Billing
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Support
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Help Center
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Contact Us
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FAQ
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```
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**Tasks** (8-12 tasks typical):
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1. **Task 1**: "You want to [user goal]. Where would you find [content]?"
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- **Correct destination**: [Path, e.g., "Features > Reports"]
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- **Why this task**: [e.g., "Most common user action"]
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2. **Task 2**: "You need to [user goal]. Where would you look?"
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- **Correct destination**: [Path]
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- **Why this task**: [Rationale]
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3. **Task 3**: [Task description]
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- **Correct destination**: [Path]
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- **Why this task**: [Rationale]
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[Continue for 8-12 tasks covering key content/features]
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### Tree Test Results Template
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**Overall Performance**:
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- **Success rate**: [X]% (Target: ≥70%)
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- **Directness**: [X]× optimal path (Target: ≤1.5×)
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- **Average time**: [X] seconds
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**Task-Level Results**:
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| Task | Success Rate | Directness | Avg Time | Top Incorrect Paths | Notes |
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|------|--------------|------------|----------|---------------------|-------|
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| Task 1 | 85% | 1.2× | 12 sec | None | Good |
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| Task 2 | 45% | 2.5× | 35 sec | "Settings > Profile" (30%), "Support > Help" (25%) | **PROBLEM**: Users confused by label |
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| Task 3 | 75% | 1.4× | 18 sec | "Features > Dashboards" (20%) | Minor issue |
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**Problem Areas**:
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| Issue | Evidence | Impact | Recommendation |
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|-------|----------|--------|----------------|
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| "Reports" label unclear | Task 2 only 45% success, users looked in "Dashboards" and "Settings" | High | Rename to "Analytics" or merge with "Dashboards" |
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| "Settings" too broad | Tasks 4 & 5 both low success (50%, 55%) | Medium | Split into "Account Settings" and "App Preferences" |
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| Deep nesting in "Support" | Task 7: 65% success, 2.8× directness | Medium | Flatten: move "FAQ" to top level |
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**Recommended Changes**:
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1. [Change 1: e.g., "Rename 'Reports' to 'Analytics'"]
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2. [Change 2: e.g., "Split 'Settings' into 'Account' and 'Preferences'"]
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3. [Change 3: e.g., "Move 'FAQ' from Support > Help Center > FAQ to top-level Support > FAQ"]
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**Next Steps**:
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- [ ] Implement recommended changes
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- [ ] Re-run tree test on updated structure
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- [ ] Proceed to wireframes once success rate ≥70% on all tasks
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---
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## Template 5: Taxonomy & Metadata Schema
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**When to use**: Designing classification systems, tags, and content attributes
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### Taxonomy Design Template
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**Content Type**: [e.g., "Product", "Article", "Documentation Page"]
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**Primary Taxonomy** (Hierarchical categories):
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```
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[Top-Level Category 1]
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├── [Sub-category 1.1]
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├── [Sub-category 1.2]
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└── [Sub-category 1.3]
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[Top-Level Category 2]
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├── [Sub-category 2.1]
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└── [Sub-category 2.2]
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[Top-Level Category 3]
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```
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**Facets** (Orthogonal dimensions for filtering):
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- **Facet 1**: [Name] — Values: [Value A, Value B, Value C]
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- **Facet 2**: [Name] — Values: [Value A, Value B, Value C]
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- **Facet 3**: [Name] — Values: [Value A, Value B, Value C]
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**Tags** (Flexible, user-defined or preset):
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- Preset tags: [List of controlled vocabulary tags]
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- User-generated tags: [Yes/No]
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- Tag moderation: [Yes/No, process]
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**Metadata Schema**:
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| Field | Type | Required | Values/Format | Purpose |
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|-------|------|----------|---------------|---------|
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| Title | Text | Yes | Plain text, max 60 chars | Display in nav, SEO |
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| Description | Text | No | Plain text, max 160 chars | SEO meta description |
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| Category | Select | Yes | [List of categories] | Primary classification |
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| Tags | Multi-select | No | [Controlled vocabulary] | Cross-category findability |
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| Author | Text | Yes | Name or ID | Attribution, filtering |
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| Last Updated | Date | Yes | YYYY-MM-DD | Freshness indicator |
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| Audience | Select | Yes | [e.g., "Beginner", "Advanced"] | Personalization |
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| Content Type | Select | Yes | [e.g., "Tutorial", "Reference", "FAQ"] | Filtering, display |
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| Status | Select | Yes | [e.g., "Draft", "Published", "Archived"] | Governance |
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### Example: Documentation Taxonomy
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**Primary Taxonomy**:
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```
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Getting Started
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├── Installation
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├── Configuration
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└── First App
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Guides
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├── How-To Guides
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├── Tutorials
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└── Best Practices
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Reference
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├── API Documentation
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├── CLI Reference
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└── Configuration Files
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Troubleshooting
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├── Common Issues
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├── Error Messages
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└── FAQ
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```
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**Facets**:
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- **Product Version**: v1.0, v2.0, v3.0
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- **Difficulty Level**: Beginner, Intermediate, Advanced
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- **Time to Complete**: <10 min, 10-30 min, >30 min
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**Metadata** (for each doc page):
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- Title, Description, Category, Tags, Author, Last Updated, Audience, Content Type, Product Version, Difficulty, Est. Time
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---
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## Quick Reference: When to Use Each Template
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| Template | Use Case | Deliverable |
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|----------|----------|-------------|
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| **Content Audit** | Before redesign, need inventory | Spreadsheet with all content, status, recommendations |
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| **Card Sorting** | Don't know how users categorize content | Category labels, groupings, terminology insights |
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| **Sitemap** | After card sort, document structure | Visual hierarchy diagram |
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| **Tree Testing** | Validate navigation before building | Success rates, problem areas, iteration recommendations |
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| **Taxonomy & Metadata** | Design classification system | Taxonomy structure, metadata schema, controlled vocabulary |
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