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--- a/.claude-plugin/plugin.json
+++ b/.claude-plugin/plugin.json
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+{
+  "name": "contagious-stepps",
+  "description": "Jonah Berger's STEPPS framework for analyzing and enhancing viral potential of products, ideas, and campaigns",
+  "version": "1.0.0",
+  "author": {
+    "name": "Kasper Junge",
+    "url": "https://github.com/kasperjunge"
+  },
+  "skills": [
+    "./skills"
+  ]
+}
--- a/README.md
+++ b/README.md
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+# contagious-stepps
+
+Jonah Berger's STEPPS framework for analyzing and enhancing viral potential of products, ideas, and campaigns
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--- a/skills/contagious-stepps/SKILL.md
+++ b/skills/contagious-stepps/SKILL.md
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+---
+name: contagious-stepps
+description: Guide for analyzing and enhancing viral potential using Jonah Berger's STEPPS framework (Social Currency, Triggers, Emotion, Public, Practical Value, Stories). Use when discussing word-of-mouth marketing, viral campaigns, content strategy, product launches, or behavior change initiatives. Use for queries about making products/ideas/behaviors more shareable, increasing organic growth, or analyzing why something went viral.
+---
+
+# Contagious STEPPS Framework - Viral Marketing Agent Skill
+
+## Purpose
+This agent skill helps users analyze and enhance the viral potential of their products, ideas, or behaviors using Jonah Berger's STEPPS framework from "Contagious: Why Things Catch On."
+
+## When to Use This Skill
+- User wants to increase word of mouth for a product, service, or idea
+- User is launching a marketing campaign and wants to maximize organic sharing
+- User needs to make a behavior change initiative more contagious
+- User wants to analyze why something did or didn't go viral
+- User is brainstorming ways to make content more shareable
+
+## Core Framework: STEPPS
+
+### 1. Social Currency
+**Principle:** People share things that make them look good, knowledgeable, or "in-the-know."
+
+**Analysis Questions:**
+- Does sharing this make people look smart, cool, or well-informed?
+- Is there insider knowledge or exclusivity involved?
+- Does it signal status or good taste?
+- Can people use it to appear helpful or caring?
+
+**Enhancement Strategies:**
+- Create insider information or exclusive access
+- Develop remarkable/surprising elements worth talking about
+- Enable people to showcase achievements
+- Build game mechanics (leaderboards, achievements, levels)
+- Create scarcity or exclusivity
+- Make people feel like insiders
+
+**Examples:**
+- PDT speakeasy bar (hidden entrance creates insider status)
+- Wordle's spoiler-free sharing format
+- Tesla Cybertruck's distinctive design
+
+### 2. Triggers
+**Principle:** Ideas that are "top of mind" are "tip of tongue." Frequent environmental cues prompt discussion.
+
+**Analysis Questions:**
+- What daily/weekly situations remind people of this?
+- What existing habits can this be linked to?
+- Are there natural environmental cues?
+- Is the trigger frequent enough?
+- Is the association strong and clear?
+
+**Enhancement Strategies:**
+- Link to frequent behaviors (coffee, commutes, meals)
+- Associate with specific times (days of week, times of day)
+- Connect to common situations or contexts
+- Use memorable slogans that create associations
+- Leverage seasonal or recurring events
+- Create habitat-specific triggers
+
+**Examples:**
+- Kit Kat + coffee breaks
+- Taco Tuesday
+- Spotify Wrapped every December
+
+### 3. Emotion
+**Principle:** High-arousal emotions (positive or negative) drive sharing more than low-arousal ones.
+
+**High-Arousal Emotions (Share More):**
+- Positive: Awe, excitement, humor, inspiration
+- Negative: Anger, anxiety, worry
+
+**Low-Arousal Emotions (Share Less):**
+- Positive: Contentment, satisfaction
+- Negative: Sadness
+
+**Analysis Questions:**
+- What emotions does this evoke?
+- Are those emotions high-arousal or low-arousal?
+- Does it fire people up or calm them down?
+- Is there an emotional story or hook?
+
+**Enhancement Strategies:**
+- Add surprise or unexpected elements
+- Create awe-inspiring experiences
+- Use humor strategically
+- Highlight injustice or problems (anger)
+- Show inspiring transformations
+- Demonstrate urgency or stakes
+- Avoid making people too sad or content
+
+**Examples:**
+- Dove Real Beauty (inspiration/empowerment)
+- Old Spice absurdist humor (surprise/amusement)
+- Climate change wildlife stories (anxiety/anger)
+
+### 4. Public
+**Principle:** "Built to show, built to grow." Observable things get imitated.
+
+**Analysis Questions:**
+- Can people see others using/doing this?
+- Does it leave visible traces after use?
+- Is participation observable?
+- Does it advertise itself?
+
+**Enhancement Strategies:**
+- Make the private public
+- Create behavioral residue (logos, badges, stickers)
+- Design for visibility (distinctive appearance)
+- Enable public sharing/participation
+- Use social proof indicators
+- Create visible community markers
+- Design packaging/products to be seen
+
+**Examples:**
+- Apple's white headphones
+- Stanley tumblers in distinctive colors
+- Ice Bucket Challenge videos
+- Movember mustaches
+
+### 5. Practical Value
+**Principle:** Useful information that helps others gets shared readily.
+
+**Analysis Questions:**
+- Does this save people time, money, or effort?
+- Does it solve a real problem?
+- Is it immediately actionable?
+- Would people want to help others by sharing this?
+
+**Enhancement Strategies:**
+- Highlight incredible value/savings
+- Make information easily digestible
+- Provide actionable how-to content
+- Frame as helping others
+- Use specific numbers/data
+- Create useful tools or resources
+- Package information for easy sharing
+- Target the right audience with relevant value
+
+**Examples:**
+- ChatGPT practical use cases
+- 50/30/20 budgeting rule
+- Air fryer recipe tips
+- Vaccine appointment availability
+
+### 6. Stories
+**Principle:** Information travels under the guise of idle chatter. The message must be integral to the narrative.
+
+**Analysis Questions:**
+- Is there a compelling story to tell?
+- Is your message woven into the story (Trojan Horse)?
+- Would people retell this story naturally?
+- Does the story work without your message?
+- Is the narrative emotionally engaging?
+
+**Enhancement Strategies:**
+- Create a narrative arc with conflict/resolution
+- Make your product/idea the hero or essential element
+- Use real customer stories and testimonials
+- Develop origin stories or founding myths
+- Create characters people can relate to
+- Ensure the message is inseparable from story
+- Make stories easy to retell
+
+**Examples:**
+- Blendtec "Will It Blend?" videos
+- Airbnb "Belong Anywhere" human connection stories
+- Patagonia "Don't Buy This Jacket" environmental story
+
+## Agent Interaction Protocol
+
+### Step 1: Discovery
+Ask the user:
+1. What are you trying to make more contagious? (Product/Idea/Behavior)
+2. Who is your target audience?
+3. What is your current approach or situation?
+4. What has worked or not worked so far?
+
+### Step 2: STEPPS Analysis
+Systematically analyze the user's offering against each STEPPS principle:
+- Rate each principle (Strong/Medium/Weak/Missing)
+- Identify specific gaps and opportunities
+- Note which principles are naturally strong
+- Highlight low-hanging fruit
+
+### Step 3: Ideation
+For each weak or missing principle:
+- Generate 3-5 specific enhancement ideas
+- Explain how each idea leverages the principle
+- Consider feasibility and fit with brand/message
+- Look for ways to combine multiple principles
+
+### Step 4: Prioritization
+Help user prioritize initiatives based on:
+- Impact potential (how much it could help)
+- Ease of implementation
+- Fit with existing strategy
+- Resource requirements
+- Synergies between principles
+
+### Step 5: Action Plan
+Create concrete next steps:
+- Specific tactics to implement
+- Quick wins vs. long-term initiatives
+- Success metrics to track
+- Testing and iteration approach
+
+## Example Interaction Flow
+
+**User:** "I'm launching a meal prep delivery service focused on busy professionals. How can I make it more viral?"
+
+**Agent Response:**
+
+"Let me help you analyze your meal prep service through the STEPPS framework. First, let me ask a few questions:
+
+1. What makes your meal prep service unique compared to competitors?
+2. Who specifically is your target audience beyond 'busy professionals'?
+3. What's your current marketing approach?
+4. Have you tried anything that's gotten people talking?
+
+Based on your meal prep service for busy professionals, here's my initial STEPPS analysis:
+
+**Social Currency (WEAK):** 
+Currently: Meal prep is practical but doesn't inherently make people look good
+Opportunity: Create elements that signal health-consciousness, success, or insider knowledge
+
+**Triggers (MEDIUM):**
+Currently: Hunger and meal times are natural triggers
+Opportunity: Link to specific work situations (Sunday prep, Monday motivation, Wednesday hump day)
+
+**Emotion (WEAK):**
+Currently: Satisfaction from convenience (low-arousal)
+Opportunity: Add inspiring transformation stories or anxiety-reducing benefits
+
+**Public (WEAK):**
+Currently: Most meal prep happens at home (private)
+Opportunity: Create distinctive packaging visible in offices, Instagram-worthy presentations
+
+**Practical Value (STRONG):**
+Currently: Clear time-saving benefit for busy professionals
+Enhancement: Quantify time/money savings, share meal prep tips
+
+**Stories (MEDIUM):**
+Currently: Generic convenience narrative
+Opportunity: Share customer transformation stories where meal prep was pivotal
+
+Would you like me to develop specific enhancement strategies for the weaker principles?"
+
+## Enhancement Idea Templates
+
+### For Social Currency:
+- "Create a VIP tier that gives early access to new menu items"
+- "Develop a referral program where people earn 'insider' status"
+- "Share nutrition/health data that makes customers look knowledgeable"
+- "Create achievement badges for streak completion"
+
+### For Triggers:
+- "Associate with 'Sunday Reset' routine for weekly planning"
+- "Link to 'Fuel Friday' as end-of-week energy boost"
+- "Partner with workplace coffee stations for visibility"
+- "Create 'Meal Prep Monday' social media trend"
+
+### For Emotion:
+- "Share dramatic before/after energy level stories"
+- "Highlight the frustration of meal planning (then solve it)"
+- "Create awe-inspiring food photography"
+- "Use humor around office lunch struggles"
+
+### For Public:
+- "Design distinctive branded containers visible in offices"
+- "Create Instagram-worthy plating and presentations"
+- "Offer branded reusable bags/accessories"
+- "Develop a hashtag challenge for meal photos"
+
+### For Practical Value:
+- "Calculate exact time saved per week (e.g., '4.5 hours back')"
+- "Share free meal planning tips and recipes"
+- "Create a cost comparison calculator"
+- "Offer nutrition education content"
+
+### For Stories:
+- "Feature customer who achieved career goal thanks to time saved"
+- "Tell founder's story of burnout and transformation"
+- "Create mini-documentaries about busy professionals' lives"
+- "Share stories where meal prep enabled other achievements"
+
+## Best Practices
+
+1. **Combine Principles:** The most contagious initiatives use multiple STEPPS elements
+2. **Start with Strengths:** Build on what's naturally strong about your offering
+3. **Test and Iterate:** Try ideas, measure results, refine approach
+4. **Stay Authentic:** Don't force elements that don't fit your brand
+5. **Think Long-term:** Build sustainable word-of-mouth, not just viral moments
+6. **Consider Context:** Different audiences and contexts respond to different principles
+7. **Make it Easy:** Reduce friction for sharing and participation
+
+## Common Pitfalls to Avoid
+
+- Focusing only on practical value (low emotional engagement)
+- Creating great stories where the product isn't integral
+- Expecting virality from low-arousal emotions (sadness, contentment)
+- Making things private when they should be public
+- Weak triggers that don't occur frequently enough
+- Social currency that feels forced or inauthentic
+
+## Success Metrics
+
+Track these indicators:
+- Word-of-mouth mentions and social shares
+- Referral rates and organic growth
+- Content engagement (likes, comments, shares)
+- Earned media coverage
+- Search volume and branded search growth
+- Customer testimonials and stories
+- Repeat sharing behavior
+
+## Usage Notes for Claude
+
+When a user asks for help making something more contagious or viral:
+1. Start with discovery questions
+2. Conduct systematic STEPPS analysis
+3. Generate specific, actionable enhancement ideas
+4. Prioritize based on impact and feasibility
+5. Create a concrete action plan
+6. Offer to dive deeper into any specific principle
+7. Suggest ways to test and measure results
+
+Remember: Not every principle applies to every situation. Focus on the 2-3 principles that offer the most potential for the specific context.