gh-henkisdabro-wookstar-claude-code-plugins-ga-suite/skills/ga4-audiences/references/audience-creation-examples.md

Audience Creation Examples and Use Cases

E-commerce Audiences

High-Value Customers

Use Case: Target users who have spent over $500 lifetime for VIP promotions

Configuration:

• Scope: User
• Conditions:
  • totalRevenue (lifetime) greater than 500
  • purchaseCount (lifetime) greater than or equal to 3
• Membership Duration: 540 days (maximum)
• Export: Google Ads for remarketing

Trigger:

• Send event: high_value_user_entered when user joins audience
• Use for: Custom marketing automation

Cart Abandoners (Last 7 Days)

Use Case: Retarget users who added to cart but didn't purchase

Configuration:

• Sequence:
  1. User triggered add_to_cart (within last 7 days)
  2. Did NOT trigger purchase (within 7 days after cart add)
• Membership Duration: 7 days
• Export: Google Ads

Variations:

• High-value cart (value > $100)
• Multiple cart adds (2+ times)
• Specific product category

Product Category Enthusiasts

Use Case: Users interested in specific product categories

Configuration:

• Event Condition:
  • Event: view_item
  • Parameter: item_category equals "Electronics"
  • Time period: Last 30 days
  • Minimum: 3 occurrences
• Membership Duration: 30 days

Repeat Purchasers

Use Case: Users who have purchased multiple times

Configuration:

• Conditions:
  • purchaseCount (lifetime) greater than or equal to 2
  • Last purchase within 90 days
• Membership Duration: 180 days

Engagement Audiences

Highly Engaged Visitors

Use Case: Users who spend significant time on site

Configuration:

• Conditions:
  • sessionCount (last 30 days) greater than or equal to 5
  • averageEngagementTimePerSession greater than 60 seconds
  • screenPageViewsPerSession greater than 3
• Membership Duration: 30 days

Video Watchers

Use Case: Users who engaged with video content

Configuration:

• Event Condition:
  • Event: video_complete OR video_progress
  • Time period: Last 30 days
• Membership Duration: 30 days

Blog Readers

Use Case: Users who read blog content

Configuration:

• Event Condition:
  • Event: page_view
  • Parameter: page_location contains "/blog/"
  • Minimum occurrences: 3 (last 30 days)
• Membership Duration: 30 days

Acquisition Audiences

Organic Search Visitors

Use Case: Users from organic search for SEO analysis

Configuration:

• Conditions:
  • firstUserSource equals "google"
  • firstUserMedium equals "organic"
• Membership Duration: 90 days

Paid Campaign Converters

Use Case: Users who converted from specific campaign

Configuration:

• Conditions:
  • sessionSource equals "google"
  • sessionMedium equals "cpc"
  • sessionCampaignName equals "summer_sale_2024"
  • Event: purchase (within campaign session)
• Membership Duration: 90 days

Social Media Visitors

Use Case: Users from social platforms

Configuration:

• Conditions:
  • sessionSource in ["facebook", "instagram", "twitter", "linkedin"]
  • sessionCount greater than or equal to 2
• Membership Duration: 30 days

Geographic and Demographic Audiences

Local Market Audience

Use Case: Users in specific geographic area

Configuration:

• Conditions:
  • country equals "United States"
  • region equals "California"
  • city in ["Los Angeles", "San Francisco", "San Diego"]
• Membership Duration: 90 days

Mobile Power Users

Use Case: Engaged mobile users

Configuration:

• Conditions:
  • deviceCategory equals "mobile"
  • sessionCount (last 30 days) greater than or equal to 10
  • averageEngagementTime greater than 120 seconds
• Membership Duration: 30 days

Desktop Researchers

Use Case: Users who browse on desktop (potential B2B)

Configuration:

• Conditions:
  • deviceCategory equals "desktop"
  • sessionDuration greater than 300 seconds
  • screenPageViewsPerSession greater than 5
• Membership Duration: 30 days

Behavioral Audiences

Frequent Visitors (Not Converted)

Use Case: Engaged users who haven't purchased yet

Configuration:

• Conditions:
  • sessionCount (lifetime) greater than or equal to 5
  • purchaseCount (lifetime) equals 0
• Membership Duration: 60 days

Product Comparison Shoppers

Use Case: Users viewing multiple products

Configuration:

• Sequence:
  1. view_item (at least 5 times in last 7 days)
  2. Did NOT purchase
• Membership Duration: 14 days

Newsletter Subscribers

Use Case: Users who signed up for newsletter

Configuration:

• Event Condition:
  • Event: sign_up OR newsletter_subscribe
  • Time period: Last 180 days
• Membership Duration: 180 days

Predictive Audiences

Likely Purchasers (Next 7 Days)

Use Case: Target users with high purchase probability

Configuration:

• Predictive Metric: Purchase probability
• Threshold: Greater than 50%
• Membership Duration: 7 days
• Requirements: 1,000+ purchasers in last 28 days

At-Risk of Churn

Use Case: Re-engage users likely to leave

Configuration:

• Predictive Metric: Churn probability
• Threshold: Greater than 60%
• Membership Duration: 14 days
• Export: Google Ads for retention campaigns

High Revenue Potential

Use Case: Focus on users likely to generate revenue

Configuration:

• Predictive Metric: Predicted 28-day revenue
• Threshold: Greater than $100
• Membership Duration: 28 days

Advanced Audiences

Lookalike to Best Customers

Use Case: Find similar users to high-value customers (Google Ads Smart Bidding)

Configuration:

1. Create "Best Customers" audience:
   • totalRevenue greater than 1000
   • Export to Google Ads
2. In Google Ads:
   • Create Similar Audiences
   • Based on "Best Customers" list
   • Expansion size: 5-10%

Cross-Sell Opportunity

Use Case: Users who bought Product A but not Product B

Configuration:

• Sequence:
  1. purchase with item_id equals "product_a"
  2. Did NOT purchase with item_id equals "product_b"
  3. Time window: Last 90 days
• Membership Duration: 90 days

Abandoned Checkout

Use Case: Users who started but didn't complete checkout

Configuration:

• Sequence:
  1. begin_checkout (within last 3 days)
  2. Did NOT purchase (within 3 days after checkout)
• Membership Duration: 7 days
• Export: Google Ads for recovery campaigns

Audience Combination Strategies

Highly Engaged + Not Purchased

Combine:

• Audience 1: Highly Engaged (5+ sessions)
• Audience 2: Non-Purchasers (0 purchases)
• Result: Warm leads ready for conversion campaign

Mobile + Cart Abandoners

Combine:

• Audience 1: Mobile Users
• Audience 2: Cart Abandoners
• Result: Mobile-optimized recovery campaigns

Geographic + High Value

Combine:

• Audience 1: California Residents
• Audience 2: High-Value Customers
• Result: Regional VIP targeting

Testing and Validation

Minimum Viable Audience:

• Wait 24-48 hours after creation
• Check audience size in Admin → Audiences
• Minimum 100 users (1,000 for EEA) for export

Validation Steps:

1. Create test audience with broad conditions
2. Verify users populate (check size after 24 hours)
3. Export to Google Ads test
4. Refine conditions based on size and performance

A/B Testing Audiences:

• Create variations of same concept
• Export both to Ads
• Compare performance
• Optimize based on results