32 lines
1.2 KiB
Markdown
32 lines
1.2 KiB
Markdown
---
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name: engagement-analytics
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description: Use when measuring webinar funnel performance and diagnosing audience
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behavior.
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---
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# Webinar Engagement Analytics Skill
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## When to Use
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- Building dashboards for registrations → attendance → engagement → conversion.
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- Investigating drop-offs or anomalous sessions.
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- Reporting to GTM leadership on webinar ROI.
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## Framework
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1. **Metrics Stack** – acquisition, attendance, engagement, conversion, satisfaction ladders.
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2. **KPI Design** – define thresholds per tier and align with GTM goals.
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3. **Data Plumbing** – map sources (platform, MAP, CRM, survey) and refresh schedules.
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4. **Analytics Workflow** – build dashboards/anomaly alerts and run cohort analyses.
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5. **Insight Loop** – document findings, actions, and owners in recurring reports.
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## Templates
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- KPI tracker spreadsheet (target vs actual vs delta).
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- Insight brief structure (observation, impact, recommendation, owner).
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- Experiment log tied to engagement metrics.
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## Tips
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- Track on-demand performance separately; long-tail views often exceed live.
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- Segment by acquisition channel to optimize promotion mix.
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- Combine qualitative feedback with quantitative metrics for context.
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---
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