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skills/registration-ops/SKILL.md

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+---
+name: registration-ops
+description: Use when configuring registration flows, reminders, and data sync for
+  webinars.
+---
+
+# Registration & Automation Ops Skill
+
+## When to Use
+- Setting up a new webinar form or integration.
+- Troubleshooting registration/attendance data syncing to MAP/CRM.
+- Designing reminder/nurture cadences linked to webinar engagement.
+
+## Framework
+1. **Form Design** – required vs optional fields, consent language, dynamic questions.
+2. **Routing & Scoring** – assign program statuses, lead scores, account ownership.
+3. **Automation** – confirmation emails, reminder cadence, SMS/push (if used), calendar holds.
+4. **Integrations** – API/connector setup (Zoom + HubSpot, ON24 + Marketo, etc.), field mapping.
+5. **Data Hygiene** – dedupe, UTM tracking, fallback entries for manual registrants.
+
+## Templates
+- Field mapping matrix (platform → MAP/CRM).
+- Reminder schedule (T-7, T-1, T-0, post-event).
+- QA checklist for test registrations and sync validation.
+
+## Tips
+- Always include add-to-calendar links and ICS files.
+- Capture consent per region; respect language/localization needs.
+- Maintain a registration SLA to ensure sales gets live notifications for VIP sign-ups.
+
+---