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skills/engagement-analytics/SKILL.md

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+---
+name: engagement-analytics
+description: Use when measuring webinar funnel performance and diagnosing audience
+  behavior.
+---
+
+# Webinar Engagement Analytics Skill
+
+## When to Use
+- Building dashboards for registrations → attendance → engagement → conversion.
+- Investigating drop-offs or anomalous sessions.
+- Reporting to GTM leadership on webinar ROI.
+
+## Framework
+1. **Metrics Stack** – acquisition, attendance, engagement, conversion, satisfaction ladders.
+2. **KPI Design** – define thresholds per tier and align with GTM goals.
+3. **Data Plumbing** – map sources (platform, MAP, CRM, survey) and refresh schedules.
+4. **Analytics Workflow** – build dashboards/anomaly alerts and run cohort analyses.
+5. **Insight Loop** – document findings, actions, and owners in recurring reports.
+
+## Templates
+- KPI tracker spreadsheet (target vs actual vs delta).
+- Insight brief structure (observation, impact, recommendation, owner).
+- Experiment log tied to engagement metrics.
+
+## Tips
+- Track on-demand performance separately; long-tail views often exceed live.
+- Segment by acquisition channel to optimize promotion mix.
+- Combine qualitative feedback with quantitative metrics for context.
+
+---