32 lines
1.3 KiB
Markdown
32 lines
1.3 KiB
Markdown
---
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name: advocacy-roster-system
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description: Scoring and governance framework for managing reference customers and
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advocacy cohorts.
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---
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# Advocacy Roster System Skill
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## When to Use
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- Building or refreshing reference customer pools and advisory boards.
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- Evaluating which customers are ready for public storytelling or beta participation.
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- Monitoring engagement health and risk signals for active advocates.
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## Framework
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1. **Scoring Model** – satisfaction, product breadth, results achieved, relationship strength, legal clearance.
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2. **Engagement Calendar** – cadence for check-ins, stories, events, and feedback loops.
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3. **Risk Monitoring** – signals for overuse, upcoming renewals, competitive threats.
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4. **Compliance Layer** – NDAs, consent tracking, brand guidelines, incentive policies.
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5. **Reporting** – dashboards for advocate pipeline, coverage by persona/industry, and influence on revenue.
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## Templates
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- Roster spreadsheet/Notion DB with scoring, health, assignments.
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- Advocate briefing doc with key facts, proof points, and guardrails.
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- Quarterly council recap + next-step template.
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## Tips
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- Limit outreach frequency and segment advocates to avoid fatigue.
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- Align with CS/AM owners before committing customers to references.
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- Pair with `activate-advocacy-program` command for turnkey campaign launch.
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---
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