1.4 KiB
1.4 KiB
name, description, usage
| name | description | usage |
|---|---|---|
| report-performance | Consolidates video performance metrics, diagnoses trends, and recommends optimizations. | /video-marketing:report-performance --window 30d --kpis "views,watch_time,pipeline" |
Command: report-performance
Inputs
- window – reporting timeframe (7d, 30d, quarter).
- kpis – comma-separated metrics (views, completion, CTR, attributed pipeline, CAC).
- segments – optional breakdown (persona, channel, creative concept).
- experiments – optional list of running tests.
- data_sources – optional BI queries or warehouse tables.
Workflow
- Data Intake – pull metrics from YouTube, LinkedIn, paid platforms, website analytics, CRM.
- Quality Checks – ensure UTM alignment, dedupe views, normalize naming.
- Insight Generation – highlight top performing videos, creative themes, hooks, and drop-offs.
- Optimization Plan – recommend creative refresh, distribution adjustments, additional cuts.
- Action Tracking – log owners, deadlines, expected impact.
Outputs
- Performance summary table with deltas vs targets.
- Insight brief + prioritized recommendations.
- Experiment log updates with next tests.
Agent/Skill Invocations
video-strategist– aligns insights with strategy.distribution-analyticsskill – provides measurement templates.video-post-production-lead– receives feedback for edits/localizations.