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skills/scriptwriting/SKILL.md

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+---
+name: scriptwriting
+description: Use when crafting scripts, storyboards, and messaging for video content.
+---
+
+# Video Scriptwriting Systems Skill
+
+## When to Use
+- Developing scripts for explainer, testimonial, thought leadership, or product videos.
+- Aligning scripts with positioning, CTA, and voice/tone guidelines.
+- Iterating on scripts based on feedback or performance data.
+
+## Framework
+1. **Hook** – capture attention in first 5 seconds (question, stat, bold claim).
+2. **Problem/Insight** – relate to audience pain or opportunity.
+3. **Solution Story** – product capability or narrative proof with visuals.
+4. **Proof** – customer quote, metric, analyst validation.
+5. **CTA** – single next step (demo, trial, download, subscribe).
+
+## Templates
+- Script template with columns for VO/dialogue, visuals, motion notes, duration.
+- Storyboard grid with frame, description, audio, graphics, CTA.
+- Tone/voice checklist (personality traits, jargon allowances, compliance notes).
+
+## Tips
+- Write for ear: short sentences, contractions, conversational tone.
+- Add direction for B-roll, overlays, animations, and text callouts.
+- Plan variant clips (15s teaser, 6s bumper, square stories) from the start.
+
+---