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skills/distribution-analytics/SKILL.md

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+---
+name: distribution-analytics
+description: Use when planning channel distribution and measuring video performance.
+---
+
+# Video Distribution & Analytics Skill
+
+## When to Use
+- Planning cross-channel release strategy (YouTube, LinkedIn, TikTok, paid, website).
+- Optimizing promotion cadence, paid boosts, and partner amplification.
+- Reporting on video engagement, conversions, and ROI.
+
+## Framework
+1. **Owned Channels** – website, blog embeds, email nurtures, product UI.
+2. **Social Platforms** – channel-specific formatting (length, aspect ratio, subtitles, hooks).
+3. **Paid Media** – targeting, budget allocation, creative rotation, lift studies.
+4. **Partners/Community** – syndication, co-marketing, advocacy programs.
+5. **Repurposing** – clips, GIFs, reels, audio snippets, transcript-based blogs.
+
+## Analytics Stack
+- **Awareness** – impressions, views, view-through rate, unique viewers.
+- **Engagement** – watch time, retention curves, clicks, comments, shares.
+- **Conversion** – CTA clicks, landing page visits, opportunities, revenue.
+- **Attribution** – first-touch vs multi-touch analyses, cohort performance.
+
+## Templates
+- Channel playbook (requirements, posting schedule, CTA guidance).
+- Dashboard schema (metrics, source, refresh cadence).
+- Optimization tracker (hypothesis, test, result, next step).
+
+## Tips
+- Localize thumbnails and captions per channel.
+- Use UTM conventions and vanity URLs to attribute conversions.
+- Monitor audience retention graphs to inform editing decisions.
+
+---