Initial commit

skills/distribution-analytics/SKILL.md

@@ -0,0 +1,36 @@
+---
+name: distribution-analytics
+description: Use when planning channel distribution and measuring video performance.
+---
+
+# Video Distribution & Analytics Skill
+
+## When to Use
+- Planning cross-channel release strategy (YouTube, LinkedIn, TikTok, paid, website).
+- Optimizing promotion cadence, paid boosts, and partner amplification.
+- Reporting on video engagement, conversions, and ROI.
+
+## Framework
+1. **Owned Channels** – website, blog embeds, email nurtures, product UI.
+2. **Social Platforms** – channel-specific formatting (length, aspect ratio, subtitles, hooks).
+3. **Paid Media** – targeting, budget allocation, creative rotation, lift studies.
+4. **Partners/Community** – syndication, co-marketing, advocacy programs.
+5. **Repurposing** – clips, GIFs, reels, audio snippets, transcript-based blogs.
+
+## Analytics Stack
+- **Awareness** – impressions, views, view-through rate, unique viewers.
+- **Engagement** – watch time, retention curves, clicks, comments, shares.
+- **Conversion** – CTA clicks, landing page visits, opportunities, revenue.
+- **Attribution** – first-touch vs multi-touch analyses, cohort performance.
+
+## Templates
+- Channel playbook (requirements, posting schedule, CTA guidance).
+- Dashboard schema (metrics, source, refresh cadence).
+- Optimization tracker (hypothesis, test, result, next step).
+
+## Tips
+- Localize thumbnails and captions per channel.
+- Use UTM conventions and vanity URLs to attribute conversions.
+- Monitor audience retention graphs to inform editing decisions.
+
+---

skills/production-ops/SKILL.md

@@ -0,0 +1,31 @@
+---
+name: production-ops
+description: Use when coordinating shoots, vendors, budgets, and compliance for video
+  projects.
+---
+
+# Video Production Operations Skill
+
+## When to Use
+- Planning live-action or hybrid shoots.
+- Managing vendors (agencies, studios, freelancers) and timelines.
+- Ensuring legal, security, and brand compliance.
+
+## Framework
+1. **Intake Form** – capture scope, deliverables, timeline, budget, stakeholders.
+2. **Vendor Tracker** – shortlist, RFP questions, scorecards, contract status.
+3. **Production Timeline** – pre-prod (scripts, casting, locations), production, post.
+4. **Logistics** – call sheets, permits, travel, insurance, releases, safety protocols.
+5. **Compliance** – accessibility, brand guidelines, privacy, data retention.
+
+## Templates
+- Production kickoff checklist.
+- Call sheet template (crew, schedule, contacts, contingency plan).
+- Risk register (risks, impact, mitigation, owner).
+
+## Tips
+- Hold daily standups during production weeks.
+- Create rollback/fallback plans for outdoor shoots or key talent.
+- Archive all releases, permissions, and final assets in DAM.
+
+---

skills/scriptwriting/SKILL.md

@@ -0,0 +1,30 @@
+---
+name: scriptwriting
+description: Use when crafting scripts, storyboards, and messaging for video content.
+---
+
+# Video Scriptwriting Systems Skill
+
+## When to Use
+- Developing scripts for explainer, testimonial, thought leadership, or product videos.
+- Aligning scripts with positioning, CTA, and voice/tone guidelines.
+- Iterating on scripts based on feedback or performance data.
+
+## Framework
+1. **Hook** – capture attention in first 5 seconds (question, stat, bold claim).
+2. **Problem/Insight** – relate to audience pain or opportunity.
+3. **Solution Story** – product capability or narrative proof with visuals.
+4. **Proof** – customer quote, metric, analyst validation.
+5. **CTA** – single next step (demo, trial, download, subscribe).
+
+## Templates
+- Script template with columns for VO/dialogue, visuals, motion notes, duration.
+- Storyboard grid with frame, description, audio, graphics, CTA.
+- Tone/voice checklist (personality traits, jargon allowances, compliance notes).
+
+## Tips
+- Write for ear: short sentences, contractions, conversational tone.
+- Add direction for B-roll, overlays, animations, and text callouts.
+- Plan variant clips (15s teaser, 6s bumper, square stories) from the start.
+
+---