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commands/report-performance.md

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+---
+name: report-performance
+description: Consolidates video performance metrics, diagnoses trends, and recommends optimizations.
+usage: /video-marketing:report-performance --window 30d --kpis "views,watch_time,pipeline"
+---
+
+# Command: report-performance
+
+## Inputs
+- **window** – reporting timeframe (7d, 30d, quarter).
+- **kpis** – comma-separated metrics (views, completion, CTR, attributed pipeline, CAC).
+- **segments** – optional breakdown (persona, channel, creative concept).
+- **experiments** – optional list of running tests.
+- **data_sources** – optional BI queries or warehouse tables.
+
+## Workflow
+1. **Data Intake** – pull metrics from YouTube, LinkedIn, paid platforms, website analytics, CRM.
+2. **Quality Checks** – ensure UTM alignment, dedupe views, normalize naming.
+3. **Insight Generation** – highlight top performing videos, creative themes, hooks, and drop-offs.
+4. **Optimization Plan** – recommend creative refresh, distribution adjustments, additional cuts.
+5. **Action Tracking** – log owners, deadlines, expected impact.
+
+## Outputs
+- Performance summary table with deltas vs targets.
+- Insight brief + prioritized recommendations.
+- Experiment log updates with next tests.
+
+## Agent/Skill Invocations
+- `video-strategist` – aligns insights with strategy.
+- `distribution-analytics` skill – provides measurement templates.
+- `video-post-production-lead` – receives feedback for edits/localizations.
+
+---