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commands/design-video-campaign.md

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+---
+name: design-video-campaign
+description: Produces a video campaign blueprint with narrative arcs, formats, and distribution plan.
+usage: /video-marketing:design-video-campaign --goal pipeline --audience "CIO" --channels "YouTube,LinkedIn"
+---
+
+# Command: design-video-campaign
+
+## Inputs
+- **goal** – awareness, pipeline, expansion, CS enablement, etc.
+- **audience** – persona or segment focus.
+- **channels** – comma-delimited list (YouTube, LinkedIn, TikTok, paid, owned, partner).
+- **budget** – optional production/promotion budget.
+- **timeline** – desired launch window.
+
+## Workflow
+1. **Objective Mapping** – align KPIs and funnel stages to video content types.
+2. **Concept Grid** – propose hero, hub, help concepts with hook, CTA, proof assets.
+3. **Format Plan** – define durations/aspect ratios (long-form, short clips, teasers, social cuts).
+4. **Distribution Strategy** – map channels, paid boosts, partnerships, repurposing.
+5. **Measurement Plan** – specify KPIs, dashboards, experiment ideas.
+
+## Outputs
+- Campaign blueprint table (concept, format, CTA, owner, status).
+- Creative brief checklist for production.
+- Distribution + promotion plan with timelines.
+
+## Agent/Skill Invocations
+- `video-strategist` – leads campaign strategy.
+- `scriptwriting` skill – supports narrative development.
+- `distribution-analytics` skill – ensures measurement readiness.
+
+---