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commands/design-video-campaign.md

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+---
+name: design-video-campaign
+description: Produces a video campaign blueprint with narrative arcs, formats, and distribution plan.
+usage: /video-marketing:design-video-campaign --goal pipeline --audience "CIO" --channels "YouTube,LinkedIn"
+---
+
+# Command: design-video-campaign
+
+## Inputs
+- **goal** – awareness, pipeline, expansion, CS enablement, etc.
+- **audience** – persona or segment focus.
+- **channels** – comma-delimited list (YouTube, LinkedIn, TikTok, paid, owned, partner).
+- **budget** – optional production/promotion budget.
+- **timeline** – desired launch window.
+
+## Workflow
+1. **Objective Mapping** – align KPIs and funnel stages to video content types.
+2. **Concept Grid** – propose hero, hub, help concepts with hook, CTA, proof assets.
+3. **Format Plan** – define durations/aspect ratios (long-form, short clips, teasers, social cuts).
+4. **Distribution Strategy** – map channels, paid boosts, partnerships, repurposing.
+5. **Measurement Plan** – specify KPIs, dashboards, experiment ideas.
+
+## Outputs
+- Campaign blueprint table (concept, format, CTA, owner, status).
+- Creative brief checklist for production.
+- Distribution + promotion plan with timelines.
+
+## Agent/Skill Invocations
+- `video-strategist` – leads campaign strategy.
+- `scriptwriting` skill – supports narrative development.
+- `distribution-analytics` skill – ensures measurement readiness.
+
+---

commands/plan-production.md

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+---
+name: plan-production
+description: Generates a production plan covering schedules, crews, locations, budgets, and logistics.
+usage: /video-marketing:plan-production --project "Customer Story" --format documentary --locations "NYC,Remote"
+---
+
+# Command: plan-production
+
+## Inputs
+- **project** – video title or identifier.
+- **format** – live action, animation, motion graphics, mixed.
+- **locations** – filming locations or remote recording needs.
+- **crew** – optional required roles.
+- **deadline** – target delivery date.
+
+## Workflow
+1. **Scope Definition** – confirm deliverables, runtime, aspect ratios, localization.
+2. **Schedule & Budget** – build production calendar, estimate costs, allocate buffer.
+3. **Crew & Vendor Plan** – outline roles (director, DP, sound, editor), agencies, contract needs.
+4. **Logistics** – locations, permits, travel, gear list, remote kits, contingency plans.
+5. **Risk & Compliance** – safety, security, legal approvals, releases, insurance.
+
+## Outputs
+- Production plan (timeline, milestones, owners, budget).
+- Crew/vendor tracker with contracts + payment schedule.
+- Logistics checklist + risk register.
+
+## Agent/Skill Invocations
+- `video-creative-director` – ensures creative requirements.
+- `production-ops` skill – enforces operational standards.
+- `video-post-production-lead` – aligns delivery requirements.
+
+---

commands/report-performance.md

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+---
+name: report-performance
+description: Consolidates video performance metrics, diagnoses trends, and recommends optimizations.
+usage: /video-marketing:report-performance --window 30d --kpis "views,watch_time,pipeline"
+---
+
+# Command: report-performance
+
+## Inputs
+- **window** – reporting timeframe (7d, 30d, quarter).
+- **kpis** – comma-separated metrics (views, completion, CTR, attributed pipeline, CAC).
+- **segments** – optional breakdown (persona, channel, creative concept).
+- **experiments** – optional list of running tests.
+- **data_sources** – optional BI queries or warehouse tables.
+
+## Workflow
+1. **Data Intake** – pull metrics from YouTube, LinkedIn, paid platforms, website analytics, CRM.
+2. **Quality Checks** – ensure UTM alignment, dedupe views, normalize naming.
+3. **Insight Generation** – highlight top performing videos, creative themes, hooks, and drop-offs.
+4. **Optimization Plan** – recommend creative refresh, distribution adjustments, additional cuts.
+5. **Action Tracking** – log owners, deadlines, expected impact.
+
+## Outputs
+- Performance summary table with deltas vs targets.
+- Insight brief + prioritized recommendations.
+- Experiment log updates with next tests.
+
+## Agent/Skill Invocations
+- `video-strategist` – aligns insights with strategy.
+- `distribution-analytics` skill – provides measurement templates.
+- `video-post-production-lead` – receives feedback for edits/localizations.
+
+---