32 lines
1.4 KiB
Markdown
32 lines
1.4 KiB
Markdown
---
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name: brand-guardrails
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description: Use to review voice, visual, legal, and partner requirements before publishing
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social content.
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---
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# Social Brand Guardrails Skill
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## When to Use
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- Approving posts for regulated industries, embargoed launches, or co-marketing efforts.
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- Auditing evergreen templates to ensure they still align with brand standards.
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- Training new team members or agencies on tone, visual identity, and compliance.
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## Framework
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1. **Voice & Tone** – map persona-based voice guidance, inclusive language checks, and banned phrases.
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2. **Visual Identity** – specify aspect ratios, typography, color usage, logo/lockup rules, accessibility.
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3. **Legal & Compliance** – include disclaimers, disclosures (#ad, partner tags), export or privacy constraints.
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4. **Partner & Community** – outline tagging etiquette, response time expectations, escalation triggers.
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5. **Crisis & Incident Protocols** – predetermined statements, approval ladders, dark site references.
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## Templates
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- Brand checklist (copy, visuals, legal, partner, accessibility).
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- Co-marketing alignment sheet (partner assets, approvals, CTA alignment).
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- Escalation tree with contact info and SLAs.
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## Tips
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- Embed guardrails into creative briefs and approval workflows to reduce rework.
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- Maintain snippets/examples for "approved" vs "needs revision" cases.
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- Pair with `route-approvals` command to ensure reviewers reference the latest guardrails.
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---
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