34 lines
1.6 KiB
Markdown
34 lines
1.6 KiB
Markdown
---
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name: analyze-social
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description: Reviews social calendar performance, pacing, and optimization opportunities.
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usage: /social-scheduler-orchestration:analyze-social --window 14d --detail full --dimensions "channel,pillar"
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---
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# Command: analyze-social
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## Inputs
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- **window** – time horizon (7d, 14d, 30d) for data pull.
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- **detail** – summary | full output detail level.
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- **dimensions** – optional breakdowns (channel, pillar, region, format).
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- **calendar** – optional calendar ID for scoped analysis.
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- **alert_threshold** – optional KPI target to trigger escalation items.
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## Workflow
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1. **Data Refresh** – pull metrics from social tools, data warehouse, and web analytics with latest UTMs.
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2. **Performance Breakdown** – evaluate KPIs by channel, pillar, creative format, region, and partner contributions.
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3. **Pacing & Health** – inspect schedule coverage, backlog, frequency vs guardrails, and approval bottlenecks.
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4. **Optimization Insights** – recommend timing shifts, asset swaps, amplification, or experiments.
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5. **Action Packaging** – compile summary deck + backlog tickets for program manager + asset owners.
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## Outputs
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- Performance dashboard snapshot and CSV extracts by dimension.
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- Alert list with root-cause notes and playbook recommendations.
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- Experiment backlog updates or proposals.
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## Agent/Skill Invocations
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- `social-analytics-partner` – leads analysis and insight generation.
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- `performance-metrics` skill – enforces KPI standards and alerting thresholds.
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- `social-program-manager` – receives action plan and coordinates stakeholders.
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---
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