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skills/trend-research/SKILL.md

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+---
+name: trend-research
+description: Use when identifying cultural moments, audio trends, memes, or creator
+  collaborations to inform social content.
+---
+
+# Trend Research & Culture Listening Skill
+
+## When to Use
+- Planning reactive or moment-based content.
+- Refreshing creative direction for campaigns that feel stale.
+- Arming leadership/content teams with timely POVs.
+
+## Framework
+
+### Inputs to Monitor
+1. **Platform Signals** – TikTok Creative Center, Instagram Reels Trends, X trending topics, Reddit threads.
+2. **Industry Signals** – Gartner/Forrester briefings, customer communities, competitor feeds.
+3. **Audience Signals** – social listening alerts, community polls, support tickets.
+4. **Creator Ecosystem** – emerging creators, UGC submissions, partner pitches.
+
+### Research Process
+1. Daily 15-minute scan per priority platform.
+2. Document notable hooks/audio/templates in a shared tracker with shelf life + usage notes.
+3. Score trends by relevance (brand fit, persona interest, risk level).
+4. Recommend activation concept + guardrails (tone, compliance, required approvals).
+5. Pair with content team to storyboard adaptations and distribution timing.
+
+## Templates
+- Trend bulletin (description, platform, example links, recommended angle).
+- Approval checklist (brand, legal, partner).
+- Creator shortlist with outreach status.
+- “Trend viability” scoring sheet with fit/risk/shelf-life sliders.
+
+## Tips
+- Always capture source links/media for archival.
+- Flag trends that conflict with brand safety or regulated messaging before adoption.
+- Blend evergreen pillars with at most 20–30% reactive content to avoid fatigue.
+
+---