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skills/platform-frameworks/SKILL.md

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+---
+name: platform-frameworks
+description: Use when tailoring content formats, hooks, and publishing mechanics for
+  each social platform.
+---
+
+# Platform Frameworks Skill
+
+## When to Use
+- Planning multi-channel campaigns requiring platform-specific nuances.
+- Reviewing calendars to ensure each post follows best practices.
+- Coaching contributors unfamiliar with a platform's culture or specs.
+
+## Framework
+
+### Platform Cadence & Formats
+| Platform | Cadence | Format Tips | CTA Guidance |
+| --- | --- | --- | --- |
+| LinkedIn | 3-5x/week | Lead with insight, use whitespace, add doc carousel | Invite comments + resource download |
+| X (Twitter) | Daily | Hooks < 50 chars, thread sequencing, emoji sparingly | Ask for RT/quote or drive to thread |
+| TikTok/Reels | 3-4x/week | Hook in 2s, captions, native text, trending audio | Soft CTA spoken + on-screen |
+| Instagram | 4-5x/week | Carousel storytelling, Reels for reach, alt text | DM or link-in-bio prompts |
+
+### Publishing Checklist
+- ✅ Dimensions + aspect ratios correct.
+- ✅ Hook formula applied (stat + POV, question, contrarian take).
+- ✅ Hashtags limited (2-4 contextual) unless discovery platform (TikTok).
+- ✅ Accessibility: captions, alt text, color contrast.
+- ✅ Native scheduling tools or approved third-party scheduler used.
+
+## Templates
+- Hook bank by platform
+- CTA formulas (conversation, traffic, conversion)
+- Asset spec sheet (dimensions, length, safe zones)
+
+## Tips
+- Maintain a “what broke” doc capturing algorithm shifts or new creative restrictions per platform.
+- Refresh cadence guidance quarterly based on performance data and inventory.
+- Pair platform calendars with campaign briefs so creative intent is clear to contributors.
+- Use A/B hooks every week to keep prospecting fresh while respecting each platform’s etiquette.
+
+---
+