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commands/monitor-performance.md

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+---
+name: monitor-performance
+description: Aggregates channel analytics, benchmarks, and insights to optimize social programs.
+usage: /social-media:monitor-performance --window 14d --channels "LinkedIn,X,Instagram"
+---
+
+# Command: monitor-performance
+
+## Inputs
+- **window** – reporting timeframe (7d, 14d, 30d).
+- **channels** – platforms to include.
+- **goals** – optional priorities (reach, engagement, traffic, pipeline, community growth).
+- **benchmarks** – optional historical or industry comparison notes.
+
+## Workflow
+1. **Data Intake** – gather metrics (impressions, engagement rate, CTR, follower delta, saves/shares, referral traffic).
+2. **Quality Checks** – normalize naming, remove paid boosts if needed, align attribution windows.
+3. **Insight Generation** – highlight top/worst posts, creative themes, time-of-day patterns, audience growth.
+4. **Action Plan** – recommend experiments (hooks, formats, creators, spend shifts) aligned to goals.
+5. **Escalations** – flag brand risk or sentiment trends that require response plans.
+
+## Outputs
+- Dashboard-ready summary (tables + charts) per channel.
+- Narrative analysis with insights + recommended actions.
+- Experiment backlog prioritized by impact and effort.
+
+## Agent/Skill Invocations
+- `social-strategist` – validates alignment with GTM goals.
+- `trend-research` skill – contextualizes data with culture/moment insights.
+- `community-engagement` skill – surfaces community/programming implications.
+
+---