65 lines
3.1 KiB
Markdown
65 lines
3.1 KiB
Markdown
---
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name: social-calendar-system
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description: Operational template for building social content calendars with approvals
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and publishing workflows.
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---
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# Social Calendar System Skill
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## When to Use
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- Planning monthly/quarterly content cadences across multiple channels.
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- Coordinating creative, copy, compliance, and publishing teams.
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- Tracking asset production status, approvals, and performance follow-ups.
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## Framework
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1. **Planning Grid** – date, channel, campaign, hook, CTA, creative needs, owner.
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2. **Workflow Stages** – concept → copy → creative → compliance → scheduled → published → recap.
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3. **Approval Matrix** – stakeholder list, SLAs, fallback approvers, escalation criteria.
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4. **Publishing Toolkit** – UTMs, tagging, asset specs, accessibility checklist.
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5. **Retrospective Tracker** – performance snapshot, learnings, reuse tags.
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## Templates
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- Calendar spreadsheet template with filters and status columns.
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- Approval routing form + automated reminder checklist.
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- Publishing checklist with QA steps per platform.
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- **GTM Agents Channel Prompt Library** – CTA + hook examples per LinkedIn, X, TikTok, YouTube Shorts @puerto/README.md#183-212.
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- **Weekly Performance Packet** – table covering reach, engagement, click/share ratio, SQL influence, sentiment summary.
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- **Crisis Escalation Tree** – Social Media Manager → Marketing Director → Comms lead.
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## Tips
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- Define color-coding or status chips to quickly spot blockers.
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- Record creative/performance notes to accelerate future refresh cycles.
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- Pair with `build-social-calendar` for auto-populated grids.
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- Set guardrails: per-channel minimum engagement rate (e.g., LinkedIn ≥2.5%, X ≥1.5%), unsubscribe or opt-out thresholds for paid boosts.
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- Mirror GTM Agents cadence: Monday plan review, Wednesday creative QA, Friday performance readout.
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- Keep an escalation macro ready—if sentiment dips below GTM Agents's acceptable range (RAG red), pause scheduled posts within 15 minutes.
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## GTM Agents Social Orchestration Overlay
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1. **Channel Pods** – assign pod leads per platform with shared brief + KPIs.
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2. **Creative Sprint Sync** – align with design/creative team on asset counts, format specs, and deadlines.
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3. **Distribution Tree** – map how primary stories cascade into derivative assets (threads, carousels, reels, shorts).
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4. **Insights Loop** – every Friday, share the Weekly Performance Packet with Growth, Demand Gen, and Exec comms.
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## Reporting Template
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```
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Week Ending: <Date>
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Channel | Goal | Target KPI | Actual | Guardrail | Notes
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LinkedIn | Demand gen POV | Engagement ≥2.5% | 3.1% | 1.8% | Exceeded; repurpose for email snippet
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X | Thought leadership | CTR ≥1.5% | 1.1% | 1.0% | Slight dip; test hook variant
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...
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Top Performing Assets:
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- <Title> – reason, reuse plan
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Risks/Escalations:
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- <Issue> – owner, action
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```
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## Guardrail Actions
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- Pause channel queue if guardrail broken twice in 48h and notify Marketing Director.
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- Trigger Playwright-driven QA if landing page links change mid-campaign.
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- Use Sequential Thinking to run a quick RCA when sentiment scores fall below threshold for two consecutive reports.
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---
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