55 lines
3.0 KiB
Markdown
55 lines
3.0 KiB
Markdown
---
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name: creative-iteration-playbook
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description: Framework for briefing, testing, and scaling social creative variations.
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---
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# Creative Iteration Playbook Skill
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## When to Use
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- Refreshing creative fatigued campaigns.
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- Coordinating rapid creative experiments across paid + organic teams.
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- Documenting learnings with reusable creative formulas.
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## Framework
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1. **Creative Brief Template** – hook, CTA, proof, editing guidelines, mandatory/legal notes.
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2. **Testing Matrix** – map variables (concept, format, CTA, length, hook) across channels.
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3. **Production Workflow** – intake → concept → script/copy → edit → QA → publish.
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4. **Measurement & Tagging** – UTM/tag schema, performance scoreboard, insights log.
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5. **Scaling Guidelines** – roll-out thresholds, localization, evergreen library updates.
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## Templates
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- Single-slide creative brief + checklist.
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- Experiment tracker w/ hypotheses, variants, outcomes, next steps.
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- Evergreen asset library structure with tagging conventions.
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- **GTM Agents Hook/CTA Library** – per-channel prompt bank pulled from GTM Agents Social Media Manager playbooks @puerto/README.md#183-212.
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- **Runbook for Paid + Organic Sync** – outlines Monday creative standup, Wednesday QA, Friday results readout.
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- **Guardrail Sheet** – min engagement/CVR per channel before pausing or pivoting.
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## Tips
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- Pair qualitative notes (comments, watch time) with quantitative metrics.
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- Rotate creators and formats to avoid burnout and discover new winners.
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- Use with `build-social-calendar` and `campaign-optimization-manager` workflows.
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- Define success + kill thresholds before launching (e.g., CTR ≥1.5% for X, hook retention ≥35% on Reels).
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- Mirror GTM Agents escalation tree: Social Strategist → Marketing Director → Comms lead within 15 mins if sentiment spikes negative.
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- Keep Serena + Playwright handy for rapid landing page tweaks + visual QA.
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## GTM Agents Creative Iteration Overlay
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1. **Cadence**
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- Monday: backlog grooming + prioritization (use hook library to seed briefs).
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- Tuesday/Wednesday: production + QA (Pair design + copy pods, run Playwright visual checks).
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- Thursday: launch + monitor guardrails in near real-time.
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- Friday: learning sync → update evergreen library + share top performers in Weekly Packet.
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2. **Guardrail Actions**
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- If two variants miss guardrails consecutively, trigger Sequential Thinking mini-RCA.
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- Pause paid boosts if CPA worsens >20% vs baseline; notify Growth + RevOps.
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3. **Insight Logging**
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- Capture quote-sized "formula" (hook + format + CTA) for each winning asset; store with metrics + reuse plan.
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## Tool Hooks
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- **Serena** – patch landing page snippets or marketing automation flows referenced in creative tests.
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- **Context7** – pull latest platform best-practice docs (LinkedIn ads specs, TikTok ratios) without leaving Claude.
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- **Sequential Thinking** – facilitate post-test retros and iteration hypotheses.
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- **Playwright** – automate screenshot packs for creative QA and stakeholder review.
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---
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