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commands/build-social-calendar.md
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commands/build-social-calendar.md
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---
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name: build-social-calendar
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description: Generates detailed social content calendar with briefs, approvals, and publishing workflow.
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usage: /social-media-marketing:build-social-calendar --month "Jan 2026" --channels linkedin,instagram,tiktok --cadence daily --theme "AI Launch"
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---
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# Command: build-social-calendar
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## Inputs
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- **month** – month or date range for planning.
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- **channels** – comma-separated list of target platforms.
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- **cadence** – daily | 3x/week | weekly | custom.
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- **theme** – optional campaign or narrative focus.
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- **approvers** – optional comma-separated stakeholders for routing.
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## Workflow
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1. **Brief Intake** – gather campaign context, themes, assets, and guardrails.
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2. **Content Grid** – map publish rhythm per channel with hooks, CTAs, and creative notes.
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3. **Production Checklist** – assign owners, due dates, and asset requirements.
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4. **Approval Routing** – integrate compliance/brand reviewers and track status.
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5. **Publishing Package** – finalize copy, creative references, and tagging instructions.
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## Outputs
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- Calendar spreadsheet/table with channel, date, concept, CTA, owner, status.
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- Asset + production checklist for creative + video teams.
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- Approval + publishing tracker with deadlines and links.
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## Agent/Skill Invocations
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- `social-strategy-director` – sets priorities + reviews final plan.
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- `campaign-optimization-manager` – identifies content refresh needs + experiments.
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- `social-calendar-system` skill – enforces template + workflow steps.
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- `creative-iteration-playbook` skill – guides creative briefs and testing cadence.
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---
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