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Zhongwei Li
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---
name: build-social-calendar
description: Generates detailed social content calendar with briefs, approvals, and publishing workflow.
usage: /social-media-marketing:build-social-calendar --month "Jan 2026" --channels linkedin,instagram,tiktok --cadence daily --theme "AI Launch"
---
# Command: build-social-calendar
## Inputs
- **month** month or date range for planning.
- **channels** comma-separated list of target platforms.
- **cadence** daily | 3x/week | weekly | custom.
- **theme** optional campaign or narrative focus.
- **approvers** optional comma-separated stakeholders for routing.
## Workflow
1. **Brief Intake** gather campaign context, themes, assets, and guardrails.
2. **Content Grid** map publish rhythm per channel with hooks, CTAs, and creative notes.
3. **Production Checklist** assign owners, due dates, and asset requirements.
4. **Approval Routing** integrate compliance/brand reviewers and track status.
5. **Publishing Package** finalize copy, creative references, and tagging instructions.
## Outputs
- Calendar spreadsheet/table with channel, date, concept, CTA, owner, status.
- Asset + production checklist for creative + video teams.
- Approval + publishing tracker with deadlines and links.
## Agent/Skill Invocations
- `social-strategy-director` sets priorities + reviews final plan.
- `campaign-optimization-manager` identifies content refresh needs + experiments.
- `social-calendar-system` skill enforces template + workflow steps.
- `creative-iteration-playbook` skill guides creative briefs and testing cadence.
---