32 lines
1.2 KiB
Markdown
32 lines
1.2 KiB
Markdown
---
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name: keyword-research
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description: Use when expanding seed topics into intent-based clusters and prioritizing
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opportunities.
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---
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# Keyword Research Systems Skill
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## When to Use
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- Kicking off a new product/vertical SEO plan.
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- Validating which clusters justify net-new content.
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- Refreshing legacy keyword maps with updated volumes/intent.
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## Framework
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1. **Seed Intake** – capture ICP, problems solved, solution terms.
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2. **Expansion Sources** – combine auto-suggest, People Also Ask, competitor URLs, forums.
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3. **Classification** – assign funnel stage + intent (informational, commercial, transactional, navigational).
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4. **Scoring** – evaluate search volume, keyword difficulty, SERP click potential, seasonality.
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5. **Prioritization** – stack rank via ICE/RICE or weighted scoring tied to business impact.
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## Templates
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- Cluster worksheet `Topic → Intent → Page Type → Owner`.
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- SERP teardown table (result type, schema, search feature presence).
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- Opportunity score calculator (volume * intent-fit / difficulty).
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## Tips
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- Map 1 pillar page for every 4-6 cluster articles to support internal linking.
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- Track query freshness to schedule refresh cadences.
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- Align with paid search data to spot immediate conversion opportunities.
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---
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