33 lines
1.3 KiB
Markdown
33 lines
1.3 KiB
Markdown
---
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name: build-keyword-strategy
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description: Generates intent-based keyword clusters and prioritization for SEO roadmaps.
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usage: /seo:build-keyword-strategy --topic "revops automation" --locale en-US --tier 3
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---
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# Command: build-keyword-strategy
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## Inputs
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- **topic** – seed topic, product, or persona focus.
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- **locale** – market/language (default en-US).
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- **tier** – optional priority (1 = must-win, 3 = explore).
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- **competitors** – optional competitor domains for SERP gap analysis.
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## Workflow
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1. **Seed Expansion** – build keyword universe via semantic expansion + intent variants.
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2. **Classification** – bucket by funnel stage, search intent, and pillar vs cluster.
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3. **Scoring** – attach volume, difficulty, SERP features, click potential.
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4. **Gap Analysis** – compare against existing URLs + competitor coverage.
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5. **Roadmap** – prioritize clusters with recommended owners, assets, and deadlines.
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## Outputs
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- Keyword cluster table (term, intent, volume, KD, current URL, opportunity).
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- Pillar/cluster mapping visual (mermaid or table).
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- Action plan with sprint-ready tasks.
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## Agent/Skill Invocations
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- `seo-architect` – oversees strategy and architecture.
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- `keyword-research` skill – supplies research frameworks and quality gates.
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- `technical-seo-lead` – validates feasibility for new pillar structures.
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---
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