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commands/build-keyword-strategy.md

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+---
+name: build-keyword-strategy
+description: Generates intent-based keyword clusters and prioritization for SEO roadmaps.
+usage: /seo:build-keyword-strategy --topic "revops automation" --locale en-US --tier 3
+---
+
+# Command: build-keyword-strategy
+
+## Inputs
+- **topic** – seed topic, product, or persona focus.
+- **locale** – market/language (default en-US).
+- **tier** – optional priority (1 = must-win, 3 = explore).
+- **competitors** – optional competitor domains for SERP gap analysis.
+
+## Workflow
+1. **Seed Expansion** – build keyword universe via semantic expansion + intent variants.
+2. **Classification** – bucket by funnel stage, search intent, and pillar vs cluster.
+3. **Scoring** – attach volume, difficulty, SERP features, click potential.
+4. **Gap Analysis** – compare against existing URLs + competitor coverage.
+5. **Roadmap** – prioritize clusters with recommended owners, assets, and deadlines.
+
+## Outputs
+- Keyword cluster table (term, intent, volume, KD, current URL, opportunity).
+- Pillar/cluster mapping visual (mermaid or table).
+- Action plan with sprint-ready tasks.
+
+## Agent/Skill Invocations
+- `seo-architect` – oversees strategy and architecture.
+- `keyword-research` skill – supplies research frameworks and quality gates.
+- `technical-seo-lead` – validates feasibility for new pillar structures.
+
+---