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name, description, usage
name description usage
build-keyword-strategy Generates intent-based keyword clusters and prioritization for SEO roadmaps. /seo:build-keyword-strategy --topic "revops automation" --locale en-US --tier 3

Command: build-keyword-strategy

Inputs

  • topic seed topic, product, or persona focus.
  • locale market/language (default en-US).
  • tier optional priority (1 = must-win, 3 = explore).
  • competitors optional competitor domains for SERP gap analysis.

Workflow

  1. Seed Expansion build keyword universe via semantic expansion + intent variants.
  2. Classification bucket by funnel stage, search intent, and pillar vs cluster.
  3. Scoring attach volume, difficulty, SERP features, click potential.
  4. Gap Analysis compare against existing URLs + competitor coverage.
  5. Roadmap prioritize clusters with recommended owners, assets, and deadlines.

Outputs

  • Keyword cluster table (term, intent, volume, KD, current URL, opportunity).
  • Pillar/cluster mapping visual (mermaid or table).
  • Action plan with sprint-ready tasks.

Agent/Skill Invocations

  • seo-architect oversees strategy and architecture.
  • keyword-research skill supplies research frameworks and quality gates.
  • technical-seo-lead validates feasibility for new pillar structures.