31 lines
1.2 KiB
Markdown
31 lines
1.2 KiB
Markdown
---
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name: keyword-strategy
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description: Use when researching, clustering, and prioritizing keywords for SEO roadmaps.
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---
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# Keyword Strategy Playbook Skill
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## When to Use
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- Planning quarterly SEO initiatives or briefing writers.
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- Auditing existing keyword portfolios for gaps or cannibalization.
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- Aligning organic strategy with launches or revenue themes.
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## Framework
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1. **Search Intent Mapping** – align keywords to persona questions and funnel stages.
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2. **Data Sources** – combine Search Console, keyword tools, intent data, and first-party conversion signals.
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3. **Clustering & Scoring** – group by topic, assign difficulty/opportunity/demand scores.
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4. **Competitive Context** – track SERP features, content freshness, and authority benchmarks.
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5. **Action Plan** – tie clusters to asset types, owners, and KPIs.
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## Templates
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- Cluster sheet (keyword, intent, volume, KD, SERP notes, priority, owner).
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- Opportunity heatmap for exec reviews.
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- Experiment backlog linking cluster tests to hypotheses.
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## Tips
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- Refresh clusters monthly for high-volatility topics.
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- Pair with product/CS insights to uncover long-tail opportunities.
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- Track cannibalization by monitoring internal links and ranking URLs.
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---
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