34 lines
1.5 KiB
Markdown
34 lines
1.5 KiB
Markdown
---
|
||
name: prioritize-keywords
|
||
description: Generates prioritized keyword clusters, intent mapping, and ownership plans.
|
||
usage: /seo-workflow-orchestration:prioritize-keywords --goal "pipeline" --regions "us,uk" --max-clusters 8
|
||
---
|
||
|
||
# Command: prioritize-keywords
|
||
|
||
## Inputs
|
||
- **goal** – business objective (pipeline, product launch, category, retention).
|
||
- **regions** – optional comma-separated locales for SERP nuance.
|
||
- **max-clusters** – numeric cap on keyword clusters returned.
|
||
- **competitors** – optional list to bias SERP/Gap analysis.
|
||
- **constraints** – optional notes (brand terms, restricted topics, resources).
|
||
|
||
## Workflow
|
||
1. **Intent Alignment** – map objectives to funnel stages + persona questions.
|
||
2. **Data Pull** – aggregate search volume, difficulty, CTR opportunity, and SERP features.
|
||
3. **Clustering** – group keywords into themes with intent, content format, and recommended owner.
|
||
4. **Prioritization** – score clusters by impact, effort, competitive gap, and timeline.
|
||
5. **Activation Plan** – outline required assets, supporting content, and measurement KPIs.
|
||
|
||
## Outputs
|
||
- Keyword cluster table (cluster, intent, volume, difficulty, priority, owner).
|
||
- Content/technical recommendations per cluster.
|
||
- Experiment backlog or refresh list tied to priority items.
|
||
|
||
## Agent/Skill Invocations
|
||
- `seo-director` – validates alignment with roadmap.
|
||
- `keyword-strategy` skill – enforces clustering + scoring methodology.
|
||
- `on-page-lead` – receives top clusters for brief development.
|
||
|
||
---
|