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skills/publishing-process/SKILL.md

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+---
+name: publishing-process
+description: Use to orchestrate approvals, QA, and go-live steps for SEO content +
+  technical launches.
+---
+
+# SEO Publishing Process Skill
+
+## When to Use
+- Coordinating multi-team releases (writers, designers, web, legal).
+- Ensuring SEO assets meet quality, accessibility, and analytics requirements before launch.
+- Running retros after missed deadlines or publishing defects.
+
+## Framework
+1. **Pre-flight Checklist** – briefs approved, assets uploaded, localization complete, legal sign-off captured.
+2. **CMS/Code QA** – metadata, schema markup, internal links, CWV budgets, responsive design.
+3. **Analytics & Tracking** – UTMs, event triggers, conversion modules, A/B test configs.
+4. **Launch Controls** – staging reviews, smoke tests, rollback plan, comms schedule.
+5. **Post-launch Validation** – indexation check, monitoring alerts, performance baseline snapshot.
+
+## Templates
+- Publishing runbook (steps, owner, evidence link, status).
+- QA checklist (content, technical, analytics, accessibility).
+- Launch log capturing timestamps, environments, and approvals.
+
+## Tips
+- Timebox approvals with clear SLAs to keep calendars on track.
+- Automate checklist reminders via project tools or Git hooks.
+- Pair with `deploy-optimizations` to keep evidence attached to each task.
+
+---