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skills/diagnostics/SKILL.md

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+---
+name: diagnostics
+description: Use for structured technical SEO audits, incident response, and validation.
+---
+
+# Technical Diagnostics Toolkit Skill
+
+## When to Use
+- Investigating crawl/index anomalies, traffic drops, or Core Web Vitals regressions.
+- Running scheduled audits ahead of major launches or migrations.
+- Validating fixes before/after engineering deployments.
+
+## Framework
+1. **Signal Triangulation** – combine Search Console, log files, crawler output, and analytics deltas.
+2. **Replication Scripts** – document steps to reproduce issues (user agents, locales, device types).
+3. **Root Cause Hypotheses** – map symptoms to likely causes (render blocking, redirects, robots, schema errors).
+4. **Fix Design** – outline remediation options, risk level, dependencies, and testing approach.
+5. **Validation & Monitoring** – specify metrics and alerts to confirm resolution.
+
+## Templates
+- Diagnostics worksheet (symptom, evidence, hypothesis, owner, next action).
+- Crawl + render checklist per environment.
+- Validation log capturing metrics pre/post change.
+
+## Tips
+- Keep historical baselines to quickly detect regressions.
+- Pair with engineering release notes to correlate incidents.
+- Automate recurring crawls and lighthouse runs to catch issues early.
+
+---

skills/keyword-strategy/SKILL.md

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+---
+name: keyword-strategy
+description: Use when researching, clustering, and prioritizing keywords for SEO roadmaps.
+---
+
+# Keyword Strategy Playbook Skill
+
+## When to Use
+- Planning quarterly SEO initiatives or briefing writers.
+- Auditing existing keyword portfolios for gaps or cannibalization.
+- Aligning organic strategy with launches or revenue themes.
+
+## Framework
+1. **Search Intent Mapping** – align keywords to persona questions and funnel stages.
+2. **Data Sources** – combine Search Console, keyword tools, intent data, and first-party conversion signals.
+3. **Clustering & Scoring** – group by topic, assign difficulty/opportunity/demand scores.
+4. **Competitive Context** – track SERP features, content freshness, and authority benchmarks.
+5. **Action Plan** – tie clusters to asset types, owners, and KPIs.
+
+## Templates
+- Cluster sheet (keyword, intent, volume, KD, SERP notes, priority, owner).
+- Opportunity heatmap for exec reviews.
+- Experiment backlog linking cluster tests to hypotheses.
+
+## Tips
+- Refresh clusters monthly for high-volatility topics.
+- Pair with product/CS insights to uncover long-tail opportunities.
+- Track cannibalization by monitoring internal links and ranking URLs.
+
+---

skills/publishing-process/SKILL.md

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+---
+name: publishing-process
+description: Use to orchestrate approvals, QA, and go-live steps for SEO content +
+  technical launches.
+---
+
+# SEO Publishing Process Skill
+
+## When to Use
+- Coordinating multi-team releases (writers, designers, web, legal).
+- Ensuring SEO assets meet quality, accessibility, and analytics requirements before launch.
+- Running retros after missed deadlines or publishing defects.
+
+## Framework
+1. **Pre-flight Checklist** – briefs approved, assets uploaded, localization complete, legal sign-off captured.
+2. **CMS/Code QA** – metadata, schema markup, internal links, CWV budgets, responsive design.
+3. **Analytics & Tracking** – UTMs, event triggers, conversion modules, A/B test configs.
+4. **Launch Controls** – staging reviews, smoke tests, rollback plan, comms schedule.
+5. **Post-launch Validation** – indexation check, monitoring alerts, performance baseline snapshot.
+
+## Templates
+- Publishing runbook (steps, owner, evidence link, status).
+- QA checklist (content, technical, analytics, accessibility).
+- Launch log capturing timestamps, environments, and approvals.
+
+## Tips
+- Timebox approvals with clear SLAs to keep calendars on track.
+- Automate checklist reminders via project tools or Git hooks.
+- Pair with `deploy-optimizations` to keep evidence attached to each task.
+
+---