33 lines
1.7 KiB
Markdown
33 lines
1.7 KiB
Markdown
---
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name: social-selling
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description: Use when engaging prospects through LinkedIn, communities, and social channels to spark warm conversations and meetings.
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---
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# Social Selling Skill
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## When to Use
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- Prospect is active on LinkedIn, X, or niche communities.
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- Outreach needs warmer entry points than cold email.
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- SDRs must nurture accounts over weeks via digital touchpoints.
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- Need to convert marketing engagement (webinars, posts) into conversations.
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## Framework
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1. **Core Principles** – insight first, timely engagement, sequence public + private touches, lean on social proof, and lead with call-to-value offers.
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2. **Engagement Ladder** – monitor > micro-engage > value drops > DM > follow-through into email/call.
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3. **Signal Tracking** – monitor posts, job changes, events, and mutual connections for context.
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4. **Cadence Planning** – mix comments, shares, and DMs each week per target account.
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5. **Measurement** – watch connection acceptance, DM reply, meetings per 50 connections, and interactions per account.
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## Templates
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- **DM Scripts**: See `references/engagement_playbook.md` for scripts and signal tracking.
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- **Checklist**: See `assets/social_checklist.md` for daily/weekly routines.
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- **Social listening checklist**: (signals: hiring, promotions, launches, exec moves).
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- **Weekly activity planner**: (3 comments, 2 value shares, 1 DM per target account).
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## Tips
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- Engage within 30 minutes of prospect activity when possible for better visibility.
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- Alternate public cues (comments, reposts) with private DMs to avoid feeling pushy.
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- Tie every outreach to proof (mutual connections, customer stories) to earn trust.
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- Move hot threads to email/call quickly and log outcomes for attribution.
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