37 lines
1.9 KiB
Markdown
37 lines
1.9 KiB
Markdown
---
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name: cold-outreach
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description: Master cold email, LinkedIn, and first-touch prospect outreach. Use when crafting outbound sequences, social touches, or follow-ups that must earn fast responses.
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---
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# Cold Outreach Mastery
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## When to Use
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- Building outbound sequences for new personas or segments
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- Personalizing cold email / LinkedIn outreach at scale
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- Diagnosing low open or reply rates in existing sequences
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- Designing follow-up cadences for SDR/XDR or founder-led sales
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## Framework
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1. **Core Principles** – pattern interruption, value before ask, authentic personalization, mobile-first formatting, single CTA.
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2. **SPARK Flow** – Subject hook → Personalized opening → Agitate problem → Relevant value → Kick-off CTA.
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3. **Channel Mix** – email templates + LinkedIn touches + call follow-ups working together.
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4. **Cadence Design** – 3-touch follow-up over 14 days with new insights each step.
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5. **Experimentation** – test subject/openers/value props/CTAs/send times; watch ≥30% opens, ≥10% replies.
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## Templates
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- Subject line bank ("Quick question about [initiative]", "Noticed you're hiring [role]", etc.)
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- Email templates (Observation & Insight, Problem/Solution, Referral) plus LinkedIn connection + post-accept scripts.
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- Personalization trigger sheet (company + individual signals) and follow-up schedule checklist.
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- Power phrase/reference list and industry-specific angle cheatsheets (SaaS, e-comm, financial services, healthcare).
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## Tips
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- Anchor every opener on a real trigger (funding, hiring, post) and keep lines <60 chars for mobile readability.
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- Offer a resource or benchmark before requesting time; it increases reply rate.
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- Log A/B test results weekly to evolve templates, and share top-performing subject lines with the team.
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- Keep all templates in a shared library with progressive disclosure to avoid template fatigue.
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---
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*Progressive disclosure: load full templates/examples only when actively generating outreach copy.*
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