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skills/cold-outreach/SKILL.md

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+---
+name: cold-outreach
+description: Master cold email, LinkedIn, and first-touch prospect outreach. Use when crafting outbound sequences, social touches, or follow-ups that must earn fast responses.
+---
+
+# Cold Outreach Mastery
+
+## When to Use
+
+- Building outbound sequences for new personas or segments
+- Personalizing cold email / LinkedIn outreach at scale
+- Diagnosing low open or reply rates in existing sequences
+- Designing follow-up cadences for SDR/XDR or founder-led sales
+
+## Framework
+1. **Core Principles** – pattern interruption, value before ask, authentic personalization, mobile-first formatting, single CTA.
+2. **SPARK Flow** – Subject hook → Personalized opening → Agitate problem → Relevant value → Kick-off CTA.
+3. **Channel Mix** – email templates + LinkedIn touches + call follow-ups working together.
+4. **Cadence Design** – 3-touch follow-up over 14 days with new insights each step.
+5. **Experimentation** – test subject/openers/value props/CTAs/send times; watch ≥30% opens, ≥10% replies.
+
+## Templates
+- Subject line bank ("Quick question about [initiative]", "Noticed you're hiring [role]", etc.)
+- Email templates (Observation & Insight, Problem/Solution, Referral) plus LinkedIn connection + post-accept scripts.
+- Personalization trigger sheet (company + individual signals) and follow-up schedule checklist.
+- Power phrase/reference list and industry-specific angle cheatsheets (SaaS, e-comm, financial services, healthcare).
+
+## Tips
+- Anchor every opener on a real trigger (funding, hiring, post) and keep lines <60 chars for mobile readability.
+- Offer a resource or benchmark before requesting time; it increases reply rate.
+- Log A/B test results weekly to evolve templates, and share top-performing subject lines with the team.
+- Keep all templates in a shared library with progressive disclosure to avoid template fatigue.
+
+---
+
+*Progressive disclosure: load full templates/examples only when actively generating outreach copy.*

skills/discovery-calls/SKILL.md

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+---
+name: discovery-calls
+description: Use when planning, running, or summarizing discovery calls to uncover pain, timeline, and authority.
+---
+
+# Discovery Calls Skill
+
+## When to Use
+- New prospects booked from outbound/marketing sequences.
+- SDRs/BDRs need a structured first-call script.
+- AEs want to validate multi-threaded opportunities quickly.
+
+## Framework
+1. **PREP** – Purpose, Research, Evidence, Plan before every call.
+2. **Call Flow** – Rapport & agenda → context → pain/impact → vision → next steps.
+3. **Question Set** – workflow, trigger, stakeholders, success criteria, urgency, budget.
+4. **Note Capture** – log company, initiatives, tools, pain, decision team, timeline, next actions.
+5. **Qualification Overlay** – map answers to MEDDICC/BANT to guide handoff.
+
+## Templates
+- **Question Bank**: See `references/question_bank.md` for persona-specific questions.
+- **Scorecard**: See `assets/scorecard.md` for MEDDICC/BANT qualification.
+- **Notes Template**:
+```
+Company / Persona:
+Initiatives:
+Current Tools / Process:
+Pain / Impact:
+Decision Team:
+Timeline & Budget:
+Next Actions:
+```
+- **Post-call recap email**: (summary → insights → next meeting confirmation).
+
+## Tips
+- Time-box sections (2/3/8/4/3) to keep 30-min calls crisp.
+- Mirror the prospect’s vocabulary from research notes to build rapport fast.
+- Always confirm next steps live and send recap within 1 hour.
+- Tag recordings with chapters so AEs can jump to pain/impact moments.
+

skills/lead-qualification/SKILL.md

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+---
+name: lead-qualification
+description: Use when evaluating ICP fit, buying intent, and routing priority for new leads.
+---
+
+# Lead Qualification Skill
+
+## When to Use
+- New inbound/outbound leads need scoring before SDR outreach.
+- Marketing > Sales handoff requires consistent acceptance criteria.
+- You must prioritize high-intent signals for limited SDR capacity.
+- RevOps wants transparent scoring logic tied to pipeline stages.
+
+## Framework
+1. **FITS Model** – Firmographics, Intent, Timing, Solution Match as core dimensions.
+2. **Scoring Steps** – normalize data, apply weights, set thresholds (80+, 60–79, 40–59, <40), and capture explainability notes.
+3. **Question Toolkit** – pain, authority, budget, timeline prompts to validate scoring inputs.
+4. **Routing Logic** – map scores to AE handoff, SDR follow-up, nurture, or recycle.
+5. **Handoff Checklist** – verify CRM data, attach notes/enrichment, include recommended CTA, start AE SLA timer.
+
+## Templates
+- Fit scoring sheet (CSV) with weight columns and notes.
+- Intent signal decoder (G2 topics → pains) for faster scoring.
+- Playbooks for inbound vs outbound vs PQL models.
+- Handoff checklist doc for SDRs.
+
+## Tips
+- Review weights quarterly with RevOps to match evolving ICP.
+- Keep explainability notes so AEs trust automated scores.
+- Pair scoring with QA sampling to catch bad data feeds early.
+- Share top intent triggers weekly so marketing can reinforce them.
+
+---

skills/objection-handling/SKILL.md

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+---
+name: objection-handling
+description: Use when preparing responses to prospect objections during outbound, discovery, or follow-up conversations.
+---
+
+# Objection Handling Skill
+
+## When to Use
+- Prospects push back on timing, budget, priority, or vendor choice.
+- SDRs/AEs need concise, value-first rebuttals for email, phone, or social.
+- Enablement teams are building battlecards and talk tracks.
+
+## Framework
+1. **LACE** – Listen, Acknowledge, Clarify, Educate for every objection.
+2. **Diagnosis** – identify category (budget, timing, competition, info) and root cause.
+3. **Response Construction** – combine empathy statement + proof + CTA for next step.
+4. **Channel Adaptation** – adapt scripts for email, call, social with same backbone.
+5. **Feedback Loop** – log outcomes in objection tracker to refine messaging.
+
+## Templates
+- Common objection table with diagnosis + recommended responses.
+- Email snippet:
+```
+Hi {name}, totally hear you on {objection}. Many {persona}s said the same until they saw {proof point}.
+
+How about we {next step} so you can evaluate without interrupting your week?
+```
+- Call script snippets (“If {metric} improved by 15%, would it merit a closer look?”).
+- Battlecard snippets and micro case studies linked per objection.
+
+## Tips
+- Mirror the exact language the prospect used before responding.
+- Ask one clarifying question before presenting proof—often the real objection surfaces.
+- Tailor proof to persona (finance → ROI, ops → efficiency, IT → security).
+- Track objection frequency weekly to inform marketing content and enablement.
+
+---

skills/social-selling/SKILL.md

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+---
+name: social-selling
+description: Use when engaging prospects through LinkedIn, communities, and social channels to spark warm conversations and meetings.
+---
+
+# Social Selling Skill
+
+## When to Use
+- Prospect is active on LinkedIn, X, or niche communities.
+- Outreach needs warmer entry points than cold email.
+- SDRs must nurture accounts over weeks via digital touchpoints.
+- Need to convert marketing engagement (webinars, posts) into conversations.
+
+## Framework
+1. **Core Principles** – insight first, timely engagement, sequence public + private touches, lean on social proof, and lead with call-to-value offers.
+2. **Engagement Ladder** – monitor > micro-engage > value drops > DM > follow-through into email/call.
+3. **Signal Tracking** – monitor posts, job changes, events, and mutual connections for context.
+4. **Cadence Planning** – mix comments, shares, and DMs each week per target account.
+5. **Measurement** – watch connection acceptance, DM reply, meetings per 50 connections, and interactions per account.
+
+## Templates
+- **DM Scripts**: See `references/engagement_playbook.md` for scripts and signal tracking.
+- **Checklist**: See `assets/social_checklist.md` for daily/weekly routines.
+- **Social listening checklist**: (signals: hiring, promotions, launches, exec moves).
+- **Weekly activity planner**: (3 comments, 2 value shares, 1 DM per target account).
+
+## Tips
+- Engage within 30 minutes of prospect activity when possible for better visibility.
+- Alternate public cues (comments, reposts) with private DMs to avoid feeling pushy.
+- Tie every outreach to proof (mutual connections, customer stories) to earn trust.
+- Move hot threads to email/call quickly and log outcomes for attribution.
+