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commands/build-sequence.md

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+---
+name: build-sequence
+description: Generate personalized, multi-touch outbound sequences across email, phone, and social.
+usage: /sales-prospecting:build-sequence --industry "SaaS" --persona "VP Sales" --length 5 --personalization high
+---
+
+# Build Sequence Command
+
+Create channel-mixed outreach cadences tailored to a given persona, industry, and ICP stage.
+
+## Command Syntax
+```bash
+/sales-prospecting:build-sequence \
+  --industry "<segment>" \
+  --persona "<role>" \
+  --length <touches> \
+  --personalization <low|medium|high> \
+  --channels "email,linkedin,phone"
+```
+
+### Parameters
+- `--industry`: Industry vertical for context and proof points.
+- `--persona`: Buyer role or title.
+- `--length`: Number of touches (default 5).
+- `--personalization`: Depth of personalization (low/medium/high).
+- `--channels`: Ordered list of channels to include.
+- `--intent-level`: cold|warm|hot (affects tone and CTA).
+- `--assets`: Optional resources (case studies, reports) to embed.
+
+## Workflow
+1. **Persona Calibration** – pull pain points, goals, language cues.
+2. **Narrative Arc** – map touches to curiosity → value → proof → urgency → ask.
+3. **Channel Assignment** – rotate channels per touch with rationale.
+4. **Copy Drafting** – craft subject lines, body copy, social scripts, call guides.
+5. **Instrumentation** – specify success metrics and A/B test ideas.
+
+## Output
+- Tabular sequence plan with send day, channel, message summary, CTA.
+- Full copy deck per touch (email body, LI message, call opener, voicemail script).
+- Personalization tokens (e.g., {recent_funding}, {tech_stack}).
+- Test backlog (subject line variants, CTA swaps, timing experiments).
+
+## Best Practices
+- Front-load personalization; escalate urgency over time.
+- Keep mobile-friendly line lengths and single CTA.
+- Align send windows with persona working hours and time zones.
+- Log replies and auto-stop sequences on positive intent.
+
+---