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Zhongwei Li
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---
name: crm-hygiene
description: Use to enforce stage definitions, next-step requirements, and data completeness
across the pipeline.
---
# CRM Hygiene Playbook Skill
## When to Use
- Preparing for pipeline inspections or forecast calls.
- Auditing data quality before exec reviews or board decks.
- Coaching reps on consistent CRM updates.
## Framework
1. **Stage Definitions** document entry/exit criteria and mandatory fields for each stage.
2. **Data Completeness** ensure next steps, close dates, contacts, and products are filled.
3. **Aging Thresholds** define acceptable days-in-stage and automatic escalation triggers.
4. **Exception Handling** outline how to request overrides or re-open closed deals.
5. **Monitoring** schedule hygiene dashboards + alerts for missing data.
## Templates
- Stage checklist (fields + approvers per stage).
- Hygiene scorecard for reps/managers.
- Escalation request form for data overrides.
## Tips
- Automate reminders for missing next steps or overdue close dates.
- Pair with forecasting enablement to keep assumptions grounded.
- Share hygiene scores transparently to drive accountability.
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name: deal-review
description: Use to run structured opportunity inspections that align pipeline data
with buyer reality.
---
# Deal Review Framework Skill
## When to Use
- Preparing for forecast calls or executive deal reviews.
- Coaching reps on qualification, mutual action plans, or competitive positioning.
- Validating whether key deals deserve exec/CS/partner resources.
## Framework
1. **Qualification Pulse** confirm MEDDIC/BANT elements, economic buyer access, and champion strength.
2. **Stakeholder Map** document buying committee roles, influencers, and gaps.
3. **Mutual Action Plan** outline critical path milestones, owners, and risk mitigations.
4. **Competitive/Value Story** identify differentiators, landmines, and proof required.
5. **Next Actions** lock committed next steps, deadlines, and owners directly in CRM.
## Templates
- Deal review worksheet (qualification, risks, next steps).
- Mutual action plan table with milestones and RACI.
- Competitive battlecard snippet for in-call reference.
## Tips
- Capture notes directly in CRM to keep pipeline data aligned with conversations.
- Invite cross-functional partners (SE, CS, exec sponsor) when blockers require their involvement.
- Pair with `forecast-discipline` to ensure inspection outcomes feed into commit grading.
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name: forecast-discipline
description: Use to drive consistent forecast methodology, grading, and inspection
cadences.
---
# Forecast Discipline Guide Skill
## When to Use
- Running weekly/monthly forecast calls.
- Coaching managers on commit/best case criteria.
- Aligning go-to-market teams on inspection processes.
## Framework
1. **Forecast Tiers** define commit, best case, pipeline, upside with clear exit criteria.
2. **Grading Rubric** outline inspection questions and data required for each tier.
3. **Cadence** schedule prep steps, live inspections, and follow-up check-ins.
4. **Accountability** log actions, approvals, and exceptions tied to each commit change.
5. **Continuous Improvement** review accuracy vs actuals, adjust rubric/cadence quarterly.
## Templates
- Forecast call agenda + checklist.
- Commit change request form.
- Accuracy retro template with action items.
- **GTM Agents Inspection Worksheet** standardized questions (deal health, decision process, paper process, risk plan) @puerto/README.md#244-271.
- **KPI Guardrail Sheet** pipeline coverage, conversion %, slip rate with alert thresholds.
- **Escalation Memo Template** summary for Chief Strategy Officer when forecast misses guardrails.
## Tips
- Keep commit changes transparent and documented.
- Incorporate MEDDIC/BANT prompts into inspection scripts.
- Pair with CRM hygiene dashboards to ensure data supports forecast claims.
- Mirror GTM Agents cadence: Monday management prep, Tuesday deal desk sync, Thursday exec forecast call.
- Require written rationale for any commit movement >5% week over week.
- If guardrail breached twice in a quarter, trigger RevOps remediation sprint (see lifecycle rip-cord procedures).
## GTM Agents Forecast Governance Overlay
1. **Call Structure**
- Start with KPI guardrail review (coverage, wins, slip rate) vs GTM Agents thresholds.
- Run tiered inspection (commit → best case → upside) with standard worksheet.
- Assign owners for each risk + resolution plan.
2. **Cadence & Artifacts**
- Weekly: manager inspections + Sales Director roll-up.
- Bi-weekly: cross-functional sync with Marketing Director + Customer Success Manager for pipeline risks.
- Monthly: accuracy retro + adjustments to rubric.
3. **Escalation**
- Trigger CSO briefing when coverage <3.5x or commit accuracy slips below 85%.
- Provide summary memo using Escalation Template.
## KPI Guardrails (GTM Agents Reference)
- Pipeline coverage ≥4x for new logo, ≥3x for expansion.
- Commit accuracy ≥90% in-quarter; warn at 85%.
- Slip rate ≤10% QoQ; immediate review if >15%.
- Stage hygiene: 95% of commit deals must have next steps + mutual action plan logged.
## Inspection Questions (Excerpt)
1. What changed since last call? (Deal, champion, procurement, competition)
2. Do we have verifiable next steps and dates? Who owns them?
3. What negative signals exist? (product gaps, budget freeze, legal hurdles)
4. How will this impact coverage if it slips—what backfill exists?
Use these prompts in every inspection to match GTM Agents Sales Director rigor.
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