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skills/enablement-kit/SKILL.md

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+---
+name: enablement-kit
+description: Use to package collateral, talk tracks, and systems guidance for routed
+  plays.
+---
+
+# Sales Handoff Enablement Kit Skill
+
+## When to Use
+- Launching new campaigns or lifecycle plays that generate routed leads.
+- Rolling out updated messaging, pricing, or objection handling for a segment.
+- Conducting retros where sales lacked context or assets to follow up effectively.
+
+## Framework
+1. **Context Brief** – campaign goal, ICP, offer, key insights, reference dashboards.
+2. **Talk Tracks & Scripts** – intro lines, discovery questions, objection responses, CTA guidance.
+3. **Collateral Pack** – links to decks, one-pagers, case studies, demos, ROI calculators.
+4. **System Instructions** – CRM workflows, sequence enrollment steps, data entry requirements.
+5. **Feedback Loop** – channel for reps to submit learnings, objections, and win stories.
+
+## Templates
+- One-page enablement brief (context, key messages, assets, KPIs).
+- Objection handling table (objection → response → proof).
+- Follow-up checklist (pre-call prep, talk track, assets to send, logging requirements).
+
+## Tips
+- Embed Loom or audio snippets to deliver tone and emphasis quickly.
+- Keep assets in a shared folder with versioning so RevOps can reference in audits.
+- Pair with `run-standups` command to remind reps of latest resources.
+
+---